Digital Marketing Copywriter

Explore Learning Ltd; United Kingdom; Remote; GBP 17,000 - 31,000; Part time

Benefits offered by this job

Flexible annual leave (22 days pro‑rta

Bank holidays + 4 gifted days at Xmas

Staff discounts (gym, railcard)

Subsidised tuition for children

Pension options and private health

Job summary

Explore Learning Ltd. seeks a skilled digital copywriter to capture parents’ attention, drive engagement and encourage sign-ups for after-school maths and English tutoring. You’ll craft paid ads, website, landing pages, and blog content, tailoring messages for search, social and organic channels.

The role is a permanent part-time position (three days/week) within the marketing team, collaborating with channel owners to test and iterate copy that delivers measurable results.

Qualifications

• 2+ years writing acquisition, performance or direct response copy, in-house or agency side.
• Portfolio with landing pages and paid ad copy, and evidence of performance.
• Ability to write concisely and within character limits.
• Focus on the reader’s problem and explain why copy works.
• Know how copy works differently on search, social, landing pages and blogs.
• Ability to meet deadlines and manage high volume of work.
• Prioritize requests from channel owners and justify what fits time available.
• Use SEO briefs and keyword data but still write for parents.
• Excellent written English and meticulous attention to detail.
• Desirable: experience for education/childcare or family purchases.
• Desirable: experience running copy tests and extracting insights.
• Desirable: CMS publishing experience (Contentful).
• Desirable: comfortable using AI tools to develop drafting toolkits.

Responsibilities

• Create paid ads headlines, primary text and descriptions with variants for testing.
• Write homepage, product, pricing and FAQ pages aligned with channel or ad.
• Develop blog posts and resources using keyword briefs with internal linking.
• Review results and optimize copy based on performance data.
• Collaborate with Brand, design and digital teams to ensure on-brand copy.

Skills

Acquisition copywriting

Direct response copy

Landing pages & paid ads

SEO/keyword usage

Word limit precision

Contentful publishing

AI drafting tools

Time management

Tools

Contentful

AI writing tools

Job description

Why Explore Learning?

We're looking for a skilled digital copywriter who can catch a parent's attention, keep them reading, and encourage them to join Explore Learning.

Since 2001, Explore Learning has helped 450,000 families support their children’s progress in maths and English.We're a leading provider of after-school tuition for childrenaged 4 to 16 in 95 centres across England, Scotland and Wales, and online too. The work our teams do every day makes a measurable difference:

• Our members make 21 months of progress in a single year
• 90% pass their SATs, compared to a national average of 74%
• We were named Private Tutoring Provider of the Year 2025 at the Education Investor Awards
• Families rate us 4.8 stars from 4,000 Google reviews and 4.6 from 2,500 reviews on Trustpilot

But facts alone won't convince a parent. Before they trust us with their child, parents often do their research, compare options and look for trusted voices before deciding.They might search late at night, skim an ad during the school run, or visit our landing page more than once before signing up. Each of those moments needs different words. A search ad has seconds to answer a question, a social ad has to stop the scroll, and a landing page has to settle the doubts still holding a parent back. Our job is to write the words that work in each of those moments.

We already have a Brand Copywriter who shapes our voice. This role completes the team. It’s a permanent three-day-a-week role in our marketing team, working closely with the owners of each channel. You’ll write digital ads, website and landing pages, and blog posts for parents who find us through search, then review the results and improve your work.

The Role

What you'll be doing

• Paid ads:headlines, primary text and descriptions for Meta and Google, with enough variants to test properly.

• Website and landing pages:homepage,product and campaign pages, pricing and FAQ copy for our paid and organic traffic, each consistent with the channel or adthat brought the parent there.

• Blog and organic:articles and free resources built around what parents search for, written from keyword briefs with internal links to a clear next step, and existing articles updated or merged where that earns more than writing new ones.

How you’ll work

• Get to know our different audiences: what they search for, what worries them and what matters most when they consider tuition. Read reviews, talk to centre teams and join a trial session.

• Write each piece for one parent, one objection and one action, rather than everything we could say.

• Find different angles on the same proposition for different products and parents: SATs, 11+, GCSE, and those who've never considered tuition.

• Adapt our hero campaigns to each channel and write to key moments in the school year and giving parents a reason to act now.

• Propose A/B tests on headlines, hooks, CTAs and page structure to channel owners and write distinctive variants, then document the insight from each test and use it to recommend next tests or iterations.

• Work with the Brand Copywriter, channel owners, designers and the digital team to deliver copy that’s on brand and accurate and drives results.

About you

We value your work and how you think about it, not your CV. The best thing you can send us is proof that your copy led to a measurable result.

Essential

• 2+ years writing acquisition, performance or direct response copy, in-house or agency side.

• A portfolio with landing pages and paid ad copy in it, and evidence of how it performed.

• You know how to write concisely and to character limits. When needed, you can share an idea in just eight words.

• You focus on the reader's problem first, not just the product's features, and you can explain why your copy works.

• You know how copy works differently on search, social, landing pages and blog, and you adapt it to where the parents are in their decision.

• You can write to a brief, meet deadlines, and handle a high volume of work.

• You can prioritise requests from several channel owners and say plainly what fits in the time available.

• You can use SEO briefs and keyword data but still write copy that parents want to read.

• Excellent written English & communication skills, with the attention to detail to make sure every word, fact and claim is right before it goes live.

Desirable

• You've written for parents, or for education, childcare or another considered family purchase.

• You've run copy tests and can talk about what you learned.

• Experience publishing in a CMS (we use Contentful).

• You’re confident using AI tools to develop toolkits for drafting and variants, not as a replacement for your point of view.

Logistics

Location: Remote (UK based)

Job Type: Permanent contract. Part time 3 days a week (this can be 3 full days or a combination of full and part days)

Start date: ASAP

Please note: Proof of eligibility to work in the UK will be required. Unfortunately we are not able to offer any form of sponsorship.

Additional Perks:

• Enjoy 22 flexible annual leave days (pro rata) + bank holidays + 4 gifted days when centres are closed at Christmas.
• You’ll have an additional 3 paid days you can take for a personal or religious celebration, wellbeing or a volunteer day.
• You'll also receive additional holiday time based on your length of service.
• Benefit from staff discounts including gym memberships and sportswear, free 16-25 or 26-30 railcard, free counselling services, access to My Possible Self (a wellbeing app), a cycle to work scheme, and a discounted Tastecard.
• An additional length of service reward will give you access to private health insurance with Vitality.
• We offer fully subsidised tuition for the children of all salaried staff and 50% off Explore Learning membership fees for all immediate relations of staff members.
• Take advantage of our referral bonus offering, payroll giving scheme, enhanced parental leave, and pension options.

AI advice for candidates

We do not use AI as part of our recruitment process and all applications we receive are read by at least one of our hiring managers. We request that you do not use AI in your application as this can make it difficult to differentiate between candidates and may mean that we are unable to shortlist you.

We are committed to safeguarding and promoting the welfare of children and young people and expect all staff to share this commitment.

Safeguarding is paramount. Our safer recruitment processes are rigorous and designed to deter, identify and reject anyone who may pose a risk to children. Any offer is strictly conditional upon satisfactory references (taken directly from referees) and an Enhanced DBS check.

You must provide a full employment history with all gaps clearly explained and evidenced where required. Any omission, inconsistency or misleading information may result in your application being rejected, an offer withdrawn, or dismissal.

This role is exempt from the Rehabilitation of Offenders Act 1974 (and relevant Exceptions Orders). Relevant disclosures will be required in line with DBS and safer recruitment requirements.