Regional Vice President, Sales - Supply Chain SaaS

Sponsor Finder; Boston; On-site; GBP 135,000 - 195,000; Full time

Job summary

RELEX Solutions is seeking a Regional Vice President, Retail East, to drive growth across USA & Canada retail markets. You will lead a distributed enterprise-sellers team, set regional strategy, and build executive relationships with retailers rethinking AI-driven planning.

You will coach the team, participate in key deals, and shape how RELEX sells in the East Region of North America. Strong focus on value selling and cross-functional collaboration.

Qualifications

• 10+ years in enterprise software sales.
• 5+ years leading enterprise sales teams across multi-state territories.
• Experience selling to USA/Canada retailers/wholesalers/distributors.
• Proven value-selling and ROI modelling experience.
• AI fluency at business level and ability to discuss AI value with executives.
• Excellent written and verbal communication; Salesforce-based reporting.

Responsibilities

• Set and execute the regional East sales strategy for new business and existing customers.
• Lead, coach and grow a high-performing, distributed enterprise sales team.
• Build and sustain C-level relationships with large US retailers/wholesalers/distributors.
• Guide value selling with business cases, ROI, and customer outcomes.
• Collaborate with BDRs, presales, alliances, marketing, customer success, and sales operations.
• Maintain accurate Salesforce data for forecasts, pipeline reviews, and regional reporting.
• Represent RELEX at customer events and industry forums.

Skills

Enterprise sales

Sales leadership

Strategic selling

Value selling

Executive relationships

Forecasting analytics

AI fluency

Sales tools

Tools

Salesforce

CRM tools

Job description

What We Do

RELEX Solutions is a global, AI-native planning software company that helps retailers, wholesalers, manufacturers, and consumer goods brands forecast demand, optimize inventory, and reduce waste.

By combining built-in AI and agentic AI with deep retail and supply chain expertise, RELEX drives smarter decisions, higher product availability, increased sales, improved sustainability, and profitable growth at scale.

We partner collaboratively and innovatively with our customers and leverage our world-class expertise to vastly improve forecast accuracy, optimize inventory, pricing, merchandising, and production, and plan seamlessly end-to-end, from production to shelf.

The Role

As Regional Vice President, Retail East, you will own RELEX's growth across a major region of the USA & Canadian retail/wholesale/distribution markets. You will lead a distributed team of enterprise sellers, set the regional strategy, and build executive-level relationships with retailers who are rethinking how they plan in an AI-driven market.

You will partner closely with BDR's, presales, alliances, customer success, and sales operations to turn our retail expertise and AI-enabled planning solutions into measurable business outcomes for customers. This is a hands- on leadership role: you will coach your team, join key deals, and shape how RELEX sells in the East Region of North America.

What You'll Do

• Set and execute the regional sales strategy for the East, balancing new business, account hunting, account management, and farming of existing customers.
• Lead, coach, and grow a high-performing, distributed team of enterprise sellers, building an inclusive culture where diverse perspectives improve how we win.
• Build and sustain C-level relationships at large US retailers/wholesalers/distributors, positioning RELEX as a long-term strategic partner for AI-powered planning.
• Guide the team in value selling: building business cases, quantifying ROI, and connecting AI-driven forecasting and optimization to customer outcomes such as availability, margin, waste reduction, and productivity.
• Help customers separate real, practical AI value from hype, speaking credibly about how machine learning, automation, and human planners work together, including data quality, transparency, governance, and responsible-use questions.
• Use AI and analytics tools to sharpen account planning, pipeline inspection, forecast accuracy and sales coaching, and encourage the team to adopt them in their daily work.
• Work as one team with BRD's, presales, alliances, marketing, customer success, and sales operations to create the best outcomes for customers and the company.
• Keep Salesforce data accurate and use it to deliver reliable forecasts, pipeline reviews, and regional reporting.
• Represent RELEX in the market through customer events, industry forums, and partner relationships.

What You'll Bring

• 10+ years of proven solution-selling experience in enterprise software, and 5+ years leading enterprise software sales teams.
• A track record of selling into USA and Canadian retail/wholesale/distributors accounts and leading distributed teams across a multi-state territory.
• Demonstrated success in sales strategy and business growth through new business, account hunting, account management, and farming.
• A value-selling mindset and hands-on experience with value-selling tools, including business cases and ROI models.
• AI fluency: you can explain, at a business level, how AI and machine learning improve forecasting, replenishment, pricing, and workforce planning, and you can discuss data readiness, change management, and responsible-AI considerations with senior retail/wholesale/distributor executives. You do not need to be a data scientist, but you must be curious and keep learning, and partner / leverage our tech savvy industry and field strategists with customers.
• Comfort using AI-enabled sales tools, such as conversation intelligence, account research, and pipeline analytics, to improve your own and your team's performance.
• A collaborative, open-minded, down-to-earth leadership style, with a record of working effectively with BDRs, presales, alliances, and sales operations.
• A genuine commitment to customer success: you build and maintain positive, long-term, win-win client relationships.
• Excellent written and verbal communication, shown in customer interactions, proposals, internal updates, and Salesforce-based reporting and forecasting.

Must Have Industry Experience

• Experience selling AI, machine learning or advanced analytics solutions, or planning and supply chain software, to retailers/wholesalers/distributors.
• Familiarity with retail planning domains such as demand forecasting, replenishment, merchandising, pricing and workforce management.
• Experience building and mentoring diverse sales teams and developing future sales leaders.

Company Overview

Founded in Finland in 2005, we have 2,300+ employees across 21 countries and 600+ customers, including Dollar General, The Home Depot, and Lowe’s. Backed by Blackstone and TCV, and named a Leader in the 2025 Gartner Magic Quadrant for Supply Chain Planning, we are growing fast and expanding not only our footprint within Retail, but also in CPG and Manufacturing.

We're bold thinkers and kind teammates, growing fast but staying grounded. Our Nordic roots and global outlook shape a culture of friendliness, creativity, and collaboration, all powered by openness and shared wins. We care deeply about doing the right thing - and doing it together.

Collectively, we area global community of varied cultures, voices, and experiences. We celebrate what makes us unique and connect through what we share, including the RELEX mission and vision, in an authentic and safe ecosystem that's infused with an energized entrepreneurial spirit.Together we shape the future, the success of our customers, and each other.