Regional Sales Manager- Sazerac - Midlands & East Territories

Acosta; Kegworth; On-site; GBP 32,000 - 40,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

Life insurance

Employee Assistance Programme

Job summary

Acosta Europe seeks a Regional Field Sales Manager to drive Sazerac impulse sales across the Midlands and East region, covering Birmingham, the West Midlands, Coventry, Leicester, Notts, Derby, Lincolnshire, Peterborough, Northamptonshire and surrounding areas. Strong field experience in FMCG and in-store execution are essential.

You will deliver commercial plans, build relationships with store managers and key decision-makers, and use data to optimise performance.

Qualifications

• Proven track record of success in field sales, FMCG, convenience, impulse or retail environments.
• Confident at engaging decision-makers and delivering commercial results.
• Strong negotiation, influencing and relationship-building skills.

Responsibilities

• Deliver the Sazerac impulse sales plan across your Manchester territory.
• Identify growth opportunities and convert them into measurable wins.
• Maximise distribution, visibility and availability through in-store execution.
• Analyse KPIs and sales data to continuously improve performance.
• Build trusted relationships with store managers and stakeholders.

Skills

Field sales

FMCG experience

Negotiation

Influencing

Relationship-building

Tools

Power BI

Job description

Client: Sazerac

Role: Regional Sales Manager

Location: Territory: Midlands & East Region Covering but not limited to Birmingham and the West Midlands Coventry, Leicester and Leicestershire, Nottingham and Nottinghamshire Derby and Derbyshire, Lincolnshire Peterborough, Northamptonshire, Parts of Cambridgeshire and East Anglia and surrounding areas.

Contract: Permanent

Salary: £36,000 per annum Plus Opportunity to earn 10% quarterly bonus based on KPIs, plus Company Car, Fuel Card & Tech Provided

This isn't just another field sales Management role.

We are looking for a motivated and commercially driven Regional Field Sales Manager who knows how to build relationships, influence key decision‑makers, and deliver results. In this role, you'll be the face of Sazerac across your region, executing smart commercial plans and driving premium brand visibility in the impulse sector.

If you're motivated by targets, energised by autonomy, and passionate about winning in‑store, you'll feel right at home.

What You'll Be Doing

• Deliver the Sazerac impulse sales plan across your Manchester territory.
• Identify growth opportunities and convert them into measurable commercial wins.
• Maximise distribution, visibility and availability through brilliant in store execution.

Performance & Insight

• Analyse KPIs and sales data to continuously improve performance.
• Use Power BI insights to spot trends and sharpen your territory strategy.
• Produce weekly and monthly reports that demonstrate your impact and momentum.

Relationship Building

• Build trusted relationships with store managers and key stakeholders.
• Become the go to Sazerac expert in your territory—driving brand advocacy everywhere you go.
• Work closely with your Regional Sales Manager and Account Lead to shape ongoing strategy.

Compliance & Operational Excellence

• Ensure accurate data recording across all platforms and devices.
• Maintain full accreditation and GDPR compliance.
• Support rapid response interventions and complete regional audits as needed.

What are we looking for in our Regional Field Sales Manager?

We're looking for someone with a proven track record of success in field sales, FMCG, convenience, impulse, or retail environments. You'll be confident operating in a fast‑paced commercial setting and able to build strong relationships that deliver tangible business results.

You’ll possess excellent negotiation, influencing, and relationship‑building skills, with the ability to engage decision‑makers at all levels. A naturally commercial mindset is essential, along with the drive to identify opportunities, secure new business, and maximise sales performance across your territory.

The ideal candidate will be comfortable analysing sales data and using insights to make informed decisions that improve performance and drive growth. Experience using reporting tools and translating data into action plans will be highly advantageous.

We're looking for a self‑motivated and resilient individual who thrives when working independently, takes ownership of their territory, and consistently delivers against targets. Strong planning, organisation, and time management skills are key to balancing customer relationships, administrative requirements, and commercial objectives effectively.

A full UK driving licence is essential, as regular travel throughout the territory will form a significant part of the role.

Why Join Us?

At Acosta, you're more than just part of the team—you're helping shape the future for our clients and your own career. You'll join a collaborative, supportive environment where development, performance and innovation are celebrated.

Why work for Acosta Europe:

• Freedom & Ownership: Take full responsibility for your patch with the backing of a globally recognised brand.
• Exceptional Benefits: Medical, dental, vision, life insurance and Employee Assistance Programme (Medi Cash).
• Future‑Focused Pension: Contributions that grow with your service.
• Generous Holidays: 25 days annual leave + bank holidays.
• Paid Volunteering Day: Give back to your community.
• Career Progression: Access to Acosta University, internal development pathways, and opportunities to step into leadership.
• Inclusive Culture: Diverse, supportive and truly people‑first.

This is a role for people who want more than “just a job”. It's for people who want momentum, progression and recognition.

At Acosta Europe, we believe diversity and inclusion are the foundation of innovation and success. We welcome people from all backgrounds and experiences, creating a culture where everyone feels valued and empowered to thrive. If you're looking for a role where you can be out in the field, make a visible impact, and build a future in FMCG sales—this is your moment.