Regional Sales Manager

Bestway-Group; Luton; On-site; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Competitive salary

Pension

Life Assurance

Onsite parking

Job summary

Bestway Group is seeking a Regional Sales Manager to lead the sales team across the East Midlands and the South of the UK. You will own the regional sales plan, drive performance, and partner with marketing to deliver local strategies.

Responsibilities include developing customer relationships, ensuring CRM data quality, and delivering insights on sales performance and product mix. You’ll coach onboarding and development of the sales teams, with a focus on customer-centric growth.

Qualifications

• Comprehensive understanding of the foodservice wholesale market.
• Experience in field sales and managing a geographically spread team.
• Commercially driven with data-led decision making.
• Continuous improvement mindset and customer-first approach.
• Excellent communication and influence capabilities.

Responsibilities

• Develop and own regional sales plan and lead sales managers.
• Ensure CRM compliance targets and data quality.
• Drive improvements to operations and customer experience.
• Develop regional marketing plans with the marketing team.
• Develop top-10 customer relationship plans.
• Review regional performance and address service issues.
• Deliver insights on sales, profitability, customer trends, and product mix.
• Support Head of Sales Operations with tools, reporting and processes.
• Support onboarding, training, and development of sales teams.

Skills

Foodservice wholesale

Field sales management

Data-driven decisions

Customer relationship management

Communication skills

Job description

About the role

We're looking for a Regional Sales Manager tolead the sales team within the EastMidlands and the Southof the UK. The role will be responsible for developing, activating and monitoring the sales plans for that geography, working in partnership with stakeholders.

About Bestway

Bestway Group is a diversified multinational family owned business with annualised turnover in excess of £4.5 billion. Starting off as a chain of retail convenience stores, the Group has grown to become a diversified multinational business with interests across the wholesale, pharmacy, real estate, cement and banking sectors. The Group is also the largest overseas investor in Pakistan.

Owned by the Pervez, Choudrey and Sheikh families, Bestway Group was founded in 1976 by Sir Anwar Pervez OBE H Pk, who remains Chairman. Serving over 12 million customers and employing over 28,000 individuals, the Group supports and serves communities through its operations across the UK, Pakistan and the Middle East

Responsibilities:

• Develop and own the geographical sales plan, creating clear plans for the delivery of targets and leading the sales managers.
• Ensure that compliance targets for the CRM are achieved and that data is maintained to the right standard.
• Drive continuous improvement initiatives to enhance operational performance and customer experience.
• In partnership with the marketing team, develop regional marketing plans that support the achievement of sales targets.
• Develop customer relationships, ensuring that relationship plans are in place for the top 10 customers in the region.
• Identify opportunities to extend relationships with the customer and work across the Foodservice leadership team to action this.
• Review operational performance within the geographic region and ensure that plans are in place to address service failures or opportunities to improve the service to the customer.
• Deliver actionable insights on sales performance, profitability, customer trends, and product mix.
• Take an active role in supporting the Head of Sales Operations in developing sales tools, reporting frameworks, and operational processes that improve sales execution.
• Support onboarding, training, and development of sales teams

The Ideal Candidate:

• Comprehensive understanding and experience of the foodservice wholesale market
• Experience in field sales and managing a geographically spread team
• Commercially driven and results orientated
• Ability to work with data and drive data-led decision making in sales
• Continuous improvement mindset
• Puts the customer first across all activity
• Excellent communication, and impact and influence capabilities

Benefits:

• Competitive salary
• Pension
• Life Assurance
• Onsite parking

Bestway Group is an equal opportunity employer and we value diversity and inclusion. We welcome people of different nationalities, backgrounds, experiences, abilities, and perspectives. We want strong, and diverse teams built from talented individuals with different backgrounds identities and experiences.