Regional Sales Leader – Multi-Channel Growth

CPM International; Belfast City District; Hybrid; GBP 55,000 - 75,000; Full time

Job summary

CPM International is seeking a Regional Sales Manager in the United Kingdom to lead Sales Merchandisers, Territory Managers and Business Development Executives. The role combines office planning with field leadership to drive retail-focused growth across multi-channel channels, including out-of-home and grocery.

The position emphasises people development, coaching, and performance management, with a hybrid pattern of two office days and three field days per week.

Qualifications

• Full, clean driving licence and willingness to travel across the region.
• Strong field sales experience within soft drinks, FMCG, grocery, out-of-home, retail or merchandising.
• Proven track record of delivering regional sales results and operational excellence through multiple teams.
• Substantial people-management experience, ideally leading managers or dispersed field teams.

Responsibilities

• Lead and motivate geographically dispersed teams across the region with retail at the forefront.
• Manage team structures, vacancies, holidays, and sickness to maintain coverage.
• Build capability through coaching, field accompaniment, performance reviews and PDPs.
• Conduct regular one-to-one development meetings and document objectives and progress.
• Provide regular regional performance updates and insights to client stakeholders.

Skills

Leadership

Coaching

Strategic planning

Data analysis

Commercial acumen

Independent decision-making

Prioritisation

Stakeholder management

Change leadership

Tools

Microsoft 365 (Excel)

Microsoft PowerPoint

Microsoft Word

Microsoft Outlook

Microsoft Teams

Job description

CPM International is seeking a Regional Sales Manager in the United Kingdom to lead Sales Merchandisers, Territory Managers and Business Development Executives. The role combines office planning with field leadership to drive retail-focused growth across multi-channel channels, including out-of-home and grocery.

The position emphasises people development, coaching, and performance management, with a hybrid pattern of two office days and three field days per week.