Regional Planning Director

GroupM; London; On-site; GBP 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a talented Regional Planning Director to join their innovative team in London. In this full-time role, you'll manage a dynamic team across EU markets, ensuring exceptional service for a top-tier client. Your expertise in media planning, campaign management, and strategic communication will be crucial in driving impactful marketing initiatives. This position offers a unique opportunity to collaborate with leading professionals and leverage cutting-edge tools, making a significant impact on global marketing practices. If you're passionate about creativity and strategy, this role is perfect for you.

Benefits

Access to innovative work with Amazon

Mentorship from experienced professionals

Use of industry-leading tools

Development of analytical skills

Impact on global marketing practices

Qualifications

• Strong written and verbal communication skills are essential.
• Experience in managing multi-market campaigns is a plus.

Responsibilities

• Oversee campaign quality and maintain relationships with clients.
• Lead multi-market communication strategies and guide planning teams.

Skills

Data Presentation

Written Communication

Client Interaction

Critical Questioning

Behavior Change Theory

Education

Bachelor's Degree

Experience in Marketing

Tools

WPP Open

Marketing Technologies

Job description

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OpenDoor I Planning Director – Job Description

PURPOSE

The purpose of this document is to help prospective team members better understand the role and responsibilities of the Planning Director at OpenDoor, WPP’s bespoke global operating model for Amazon.

About WPP & OpenDoor

At WPP, we’re constantly reinventing the future of creativity on an ever-broader canvas, bringing together talent, resources, and skills to provide an integrated offer of communications, experience, commerce, and technology.

Over the last decade, we have developed a dedicated global client practice with the mission of accelerating WPP’s impact for our largest clients by bringing them the best of WPP. Each team is custom-built around a client’s needs, providing access to the right capabilities. That’s why we built OpenDoor for Amazon.

OpenDoor is a unique integration of WPP and Amazon, leveraging their respective strengths and visions. Every project is an opportunity for innovation, learning, and impact. The model spans across all WPP agencies and disciplines, including media, consultancy, communications, tech, and more.

OpenDoor’s values are based on Amazon’s 16 Leadership Principles and WPP’s core values of being Open, Optimistic, and Extraordinary. Together, we challenge and impact the status quo, aiming to build a better future.

Joining OpenDoor means working with a top-tier client in a cross-functional team, tackling ambitious marketing, tech, media, and creative projects daily.

About The Role

We are seeking a talented Planning Director to join our OpenDoor team in London. This full-time role reports to the Regional Planning Lead and manages a team of four across EU markets. The role is essential in supporting WPP’s mission to deliver consistent, excellent service for Amazon’s diverse businesses, including XCM, Prime Video, and RMI.

Responsibilities

Media planning:

• Develop an understanding of media channels, ecosystems, and planning best practices.
• Translate strategic approaches into planning practices for client briefs and pitches.
• Master Purchase Journey thinking and planning, utilizing internal and external tools to understand consumers and opportunities.
• Maintain an overview of media market trends and build relationships with media owners.

Campaign management & communication:

• Oversee campaign quality and output.
• Understand commercial practices and agency operations.
• Build and maintain relationships with clients and internal teams.

Communications planning & storytelling:

• Lead multi-market communication strategies.
• Guide planning teams on campaigns and workstreams.
• Own planning presentations and narratives, collaborating across teams to meet deadlines.
• Lead brainstorms and campaign ideation.
• Problem-solve independently, leveraging data and insights.
• Assist in data-driven marketing campaigns, bridging Amazon and WPP technologies.
• Utilize tools like WPP Open for planning and optimization.
• Collaborate with WPP and Amazon teams for seamless execution.
• Explore new marketing technologies and industry trends.

Qualifications

• Comfortable presenting data and platform-based stories.
• Strong written communication skills.
• Confident in client interactions and internal solutions.
• Thrives in dynamic environments with a partnership focus.
• Uses critical questioning to analyze information.
• Understands behavior change theory and its impact on campaigns.
• Delivers impactful communications to various seniority levels.
• Experience in launching key initiatives within scope, resources, and budget.
• Prepares effectively for client and internal meetings.
• Adheres to Ways of Working standards.
• Produces thought leadership content regularly.

Bonus Points

• Experience across multiple markets.
• End-to-end management of multi-market campaigns.
• Big picture thinking and industry trend awareness.
• Designs differentiated communications for diverse audiences.
• Leverages client, audience, and channel insights for effective strategies.
• Manages campaign issues proactively.
• Supports team workload management and resource prioritization.
• Provides actionable insights for campaign optimization.
• Familiarity with Amazon’s working style and leadership principles.
• Knowledge of Amazon Ads and ecosystem.

Benefits of OpenDoor

• Access to innovative work with Amazon.
• Mentorship from experienced professionals.
• Use of industry-leading tools like WPP Open.
• Development of analytical skills and data-driven decision-making.
• Impact on global marketing practices.

How To Apply

Submit your resume and cover letter to our talent team. We value diversity and are an equal opportunity employer.