Planning Director

Dentsu; London; Hybrid; GBP 50,000 - 90,000; Full time

Job summary

Join a forward-thinking company as a Planning Director, where you'll play a pivotal role in managing campaigns for one of the UK's most iconic brands. This permanent position offers the chance to lead innovative communications strategies and collaborate with talented teams. With a strong focus on brand outcomes and client relationships, you will drive impactful campaigns while enjoying a flexible working environment. If you're passionate about media strategy and brand building, this role is your opportunity to make a significant impact in a dynamic team.

Benefits

Flexible Working Arrangements

Tailored Benefits Package

Diverse and Inclusive Culture

Qualifications

• Hands-on experience in communications planning within a media agency.
• Experience in brand and performance advertising is essential.

Responsibilities

• Lead communications planning and manage allocated campaigns for MINI.
• Ensure excellence in the end-to-end campaign process.

Skills

Communications Planning

Brand Advertising

Performance Advertising

Campaign Management

Client Relationship Management

Education

Degree in Marketing or Related Field

Job description

Job Description:

Dentsu is an integrated growth and transformation partner to the world's leading organizations. Founded in 1901 in Tokyo, Japan, and now present in over 145 countries and regions, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.

iProspect is an important part of our world-class offering - a global digital-first end-to-end media agency. Its unmatched mix of media strategy and storytelling with digital expertise and audience knowledge defines the new territory of performance-driven brand building. By delivering human-centric solutions, iProspect accelerates growth for the world's most iconic brands. The iProspect team works across a network of more than 8,000 media and performance specialists spread across 93 global markets.

We're hiring for a Planning Director to join our Client team in London on one of the Great Britain's most iconic brands - MINI.

Purpose of the Role

As Planning Director you'll play a critical role in the day-to-day running of the account and be a key lead in delivering brilliant communications planning. With the support of a Planning Manager you'll deliver and manage the end-to-end campaign process for MINI - including brand, model launch, and tactical volume-driving campaigns.

You'll be responsible for championing iProspect's experimentation agenda and using our Media++ planning process to deliver effective & forward-looking communications plans alongside outstanding client service, this is a critical role in delivering on our client's expectations. Moreover, this role will be required to build a productive and successful relationship with MINI's partner agencies.

Key Responsibilities

• Through developing a deep understanding of the MINI business & brand, lead the communications planning and day to day management of allocated campaigns.
• Campaign planning across MINI's brand, product and tactical campaigns.
• Ensure we deliver excellence in all aspects of the end-to-end campaign process, working closely with strategists and teams across all specialist channels so that all work we deliver for MINI is of the highest standard and that is upheld throughout the team.
• Be a role model for collaboration, showing that radical collaboration leads to better work, working with teams across all specialist areas to develop pioneering solutions that help accelerate the MINI business.
• Operational and financial accuracy are critical to this role in terms of ensuring our clients budgets and plans are well managed and that we have POs and bill on time.
• Directly manage the planning team members below you (Planning Manager & Executive) and take responsibility & care for their career development

Qualifications + Skills

• Media agency background with hands on experience in comms planning is essential.
• Experience in both brand and performance advertising is desired, with brand experience being essential.
• Experience planning for offline/above the line channels.
• Demonstrate an understanding of brand and how to drive brand outcomes along with the role of different media and how it can influence communication outcomes.
• Curious and passionate about the clients' businesses, keen to build knowledge of the categories they operate in and challenges they face.

What we offer

• This is a permanent role.
• The team is based in our London office but operates under flexible working arrangements. The team are currently in the office every Wednesday and Thursday.
• As well as a competitive salary, you'll enjoy a benefits package that you can tailor to your needs.

Inclusion and Diversity

Our diverse and inclusive culture enables our employees to bring their whole selves to work and be proud of doing so. For us, this is the foundation for great innovation which, in turn, generates better outcomes for our people, partners and communities. This is why we encourage applications from people with disabilities, and of all ages, nationalities, backgrounds and cultures.

We are happy to discuss flexible and agile approaches to working for all our roles - we can't promise we will be able to offer you everything you want or need but we do promise to discuss it with you openly and honestly. If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with our recruitment teams.

#LI-Hybrid

#LI-IPROSPECT

Location:
London

Brand:
Iprospect

Time Type:
Full time

Contract Type:
Permanent