Regional Marketing Manager

Allison Homes; North West Leicestershire; On-site; GBP 40,000 - 55,000; Full time

Job summary

A leading company in the property sector is seeking a passionate Regional Marketing Manager for the East Midlands region. The role involves leading strategic marketing campaigns and delivering effective brand alignment for new housing developments in a growing team. This opportunity promises a supportive work environment and the chance to shape impactful marketing strategies.

Benefits

Competitive salary

Car allowance or scheme

Flexibility in working

Simply Health Cash Plan

Company pension

Discretionary bonus or commission scheme

Life assurance

House purchase discount scheme

Qualifications

• Strong B2C marketing experience or a formal marketing qualification.
• Previous experience in residential property or construction marketing.
• Ability to plan and execute integrated campaigns across digital and traditional channels.

Responsibilities

• Lead and deliver marketing activity for all developments in the region.
• Manage rollout of new site launches and marketing materials.
• Track and manage the regional marketing budget.

Skills

B2C marketing experience

Data analysis

Integrated campaigns

Communication skills

Time management

Education

Formal marketing qualification

Tools

CMS platforms

Google Analytics

E-marketing platforms

Microsoft Office Suite

Job description

Are you a passionate property marketeer looking to make your mark in a fast-growing regional team?

Allison Homes is on an exciting growth journey — and now is the perfect time to join us. We’re looking for a talented and drivenRegional Marketing Managerto lead the marketing function for our newly establishedEast Midlands region, based at our brand new offices inCastle Donington.

This is a fantastic opportunity to shape and deliver the marketing strategy across a pipeline of brand new housing developments, as part of a supportive, ambitious team that’s building something special from the ground up.

About the role

Are you a capable marketeer ready to take the reins and shape a regional marketing function?

As theRegional Marketing Manager for the East Midlands, you’ll play a key role in delivering strategic, site-specific marketing campaigns that support lead generation and sales performance across the region. Working in a fast-paced and collaborative environment, you’ll report to the Regional Sales and Marketing Director, while also working closely with the Group Marketing Department to ensure brand alignment and maximise marketing effectiveness.

This is a rare opportunity to join a growing company at a formative stage of regional expansion.

Key responsibilities

• Lead and deliver marketing activity for all live and upcoming developments in the region
• Work closely with agency partners across PR, signage, social media, photography, media, digital, and advertising
• Manage the rollout of all new site launches including brochures, signage, marketing suites, and showhomes
• Develop and implement community engagement initiatives including sponsorships and charitable contributions
• Create and manage site-specific marketing plans using data insights and local market intelligence
• Monitor, measure, and continuously improve campaign performance
• Oversee website updates and drive digital performance in partnership with the Group Digital Coordinator
• Deliver and report on social, digital, and CRM campaigns as part of integrated activity
• Track and manage the regional marketing budget, ensuring accurate spend and approvals
• Proof and approve all marketing materials to ensure brand alignment and high quality
• Align regional activity with Group-wide strategies and brand guidelines
• Explore and implement new marketing initiatives to boost efficiency and effectiveness
• Build strong relationships with Sales, Technical, agency partners, and internal stakeholders
• Lead monthly marketing meetings and contribute to regional marketing calls and planning

What you'll bring

• Strong B2C marketing experience or a formal marketing qualification
• Previous experience in a residential property or construction marketing role
• Ability to plan and execute integrated campaigns across digital and traditional channels
• Experience working with CMS platforms (e.g. WordPress) and website best practices
• Familiarity with Google Analytics and performance reporting
• Strong data analysis skills and the ability to turn insight into action
• Experience with e-marketing platforms (e.g. Spotler, Hubspot, Mailchimp)
• Proficiency with PowerPoint, Word, Excel, Google Docs, SharePoint, Canva
• Confident communicator and presenter with great interpersonal skills
• Excellent organisational and time management abilities
• Proactive and adaptable with a keen eye for detail
• A full driving licence and have use of own vehicle for business travel when required.

What you'll get in return

• Competitive salary
• Car allowance or scheme
• Positive and supportive work environment
• Flexible working
• Simply Health Cash Plan
• Company pension
• Discretionary bonus or commission scheme
• Life assurance
• House purchase discount scheme on Allison Homes properties

Location:

East Midlands Regional Office: 7 Boundary Court, Willow Farm Business Park, Castle Donington DE74 2UD

Job Type:

Full-time, Permanent

Apply today by sending us your CV along with a covering email or letter [e-mail] the closing date of 27th June 2025.