Regional EV Sales Leader

Geely Auto UK; Coventry; On-site; GBP 45,000 - 70,000; Full time

Job summary

Zeekr UK is seeking a results-driven Area Sales Manager to drive regional sales performance, manage dealer networks and support the launch of new Zeekr models in the UK.

You will monitor market activity, deliver training to retailer teams, and collaborate with Head of Retail Sales to achieve targets and strengthen Zeekr's brand presence.

Qualifications

• Minimum 5 years' experience within an automotive OEM, premium automotive retailer or field sales environment.
• Experience supporting new vehicle launches, product introductions or market entry activities.
• Proven track record of delivering sales growth through dealer networks.
• Experience working within fast-paced, evolving business environments.
• Demonstrable success in managing dealership relationships and consistently meeting or exceeding sales targets.
• Comprehensive knowledge of the automotive industry ecosystem and dealership operations.
• Strong understanding of competitive market analysis and benchmarking methods.

Responsibilities

• New Vehicle Launch & Commercial Readiness: Ensure regional readiness and maximise commercial performance of new Zeekr vehicle launches.
• Product Knowledge & Training: Develop product expertise and ensure retailer teams are fully trained and equipped to sell Zeekr vehicles.
• Demand Generation & Customer Acquisition: Drive lead generation, conversion and order intake through local sales and marketing initiatives.
• Retail Readiness & Brand Standards: Ensure retailers meet Zeekr's operational, facility and customer experience standards.
• Area Dealership Management: Build strong retailer relationships and drive operational and sales performance.
• Competition & Market Management: Monitor competitors, market trends and pricing to identify opportunities and strengthen competitiveness.
• Sales Performance Tracking: Monitor regional sales performance, identify gaps and implement corrective actions.
• Customer Satisfaction Initiatives: Support retailers in maintaining high customer service and satisfaction standards.
• Leadership Support: Support senior retail, corporate and fleet leadership with regional strategy, reporting and cross-functional coordination.

Skills

Automotive sales

Dealership relationships

Market analysis

New vehicle launches

Performance targets

Job description

About Zeekr

We are Zeekr, built on a decade of European experience. We are a premium electric vehicle and technology solutions brand from Geely Holding Group, one of the world's largest automotive companies. Our vision is to accelerate the shift to fully electrified mobility through cutting-edge technology, innovative retail solutions, and exceptional customer experiences.

About Zeekr

We are Zeekr, built on a decade of European experience. We are a premium electric vehicle and technology solutions brand from Geely Holding Group, one of the world's largest automotive companies. Our vision is to accelerate the shift to fully electrified mobility through cutting-edge technology, innovative retail solutions, and exceptional customer experiences.

Job Purpose

The Area Sales Manager is responsible for driving regional sales performance, retailer excellence and market growth across an assigned territory. The role will play a key part in supporting the successful launch and ongoing commercial performance of new Zeekr models in the UK, ensuring retail partners are fully prepared to deliver exceptional customer experiences, achieve sales targets and strengthen the Zeekr brand presence.

The Area Sales Manager will manage relationships with area dealerships, monitor market and competitor activity, and provide support to the Head of Retail Sales in achieving regional sales targets and strengthening market presence.

Main Responsibilities

• New Vehicle Launch & Commercial Readiness: Ensure regional readiness and maximise commercial performance of new Zeekr vehicle launches.
• Product Knowledge & Training: Develop product expertise and ensure retailer teams are fully trained and equipped to sell Zeekr vehicles.
• Demand Generation & Customer Acquisition: Drive lead generation, conversion and order intake through local sales and marketing initiatives.
• Retail Readiness & Brand Standards: Ensure retailers meet Zeekr’s operational, facility and customer experience standards.
• Area Dealership Management: Build strong retailer relationships and drive operational and sales performance.
• Competition & Market Management: Monitor competitors, market trends and pricing to identify opportunities and strengthen competitiveness.
• Sales Performance Tracking: Monitor regional sales performance, identify gaps and implement corrective actions.
• Customer Satisfaction Initiatives: Support retailers in maintaining high customer service and satisfaction standards.
• Leadership Support: Support senior retail, corporate and fleet leadership with regional strategy, reporting and cross-functional coordination.
  
  

Education, Skills And Personal Characteristics Required

• Minimum 5 years’ experience within and automotive OEM, premium automotive retailer or field sales environment.
• Experience supporting new vehicle launches, product introductions or market entry activities.
• Proven track record of delivering sales growth through dealer or retailer networks.
• Experience working within fast-paced, evolving business environments.
• Demonstrable success in managing dealership relationships and consistently meeting or exceeding sales targets.
• Comprehensive knowledge of the automotive industry ecosystem and dealership operations.
• Strong understanding of competitive market analysis and benchmarking methods.
  
  

Success at Zeekr

To thrive at Zeekr, we believe you have the courage to lead with trust and care while embracing innovation and change. You will play a key role in shaping the future of our UK retail network and helping accelerate the transition to electric mobility. We offer the opportunity to work in a dynamic, international environment where entrepreneurial thinking, diversity of thought, and customer-centricity are highly valued

We Are An Equal Opportunities Employer

At Zeekr UK, we value diversity and inclusion and welcome applications from all candidates. We are committed to fair recruitment and ensuring everyone has the opportunity to reach their full potential. If you believe you are right for this role, we warmly welcome your application.

To thrive at Geely Auto UK we believe that you have the courage to lead with trust and care and you don’t mind getting your hands dirty. You are highly innovative and have a great ability to adapt and perform in a constantly changing, fast-paced, highly demanding work environment. Like us, you believe it’s important to have a passion to work in an international and multicultural environment with the desire and ability to embrace the diversity of people, perspectives, and styles.

Please note that due to GDPR regulations we can only accept applications sent through the recruitment system, not via email or other channels. We do not accept applications submitted by external recruitment companies.