Regional Commercial Leader - On-Trade Growth

CIPS; Folly Gate; On-site; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Rewards and Benefits package

Job summary

Diageo is hiring a Commercial Manager to drive performance for a defined geographic area. You will lead a sales and activation team to deliver on-trade growth, NSV, and effective execution across the region, reporting to the Head of Field & Technical.

You will build plans using market knowledge and data, develop relationships with RTMs, and manage a high‑performing team to achieve regional KPIs and growth. A strong track record in P&L management within FMCG and stakeholder negotiation is

Qualifications

• Proven P&L management and results delivery in FMCG.
• Strong understanding of commercial relationships and joint business plans.
• Experience in contract negotiations and building partnerships.

Responsibilities

• Accountable for regional performance and share/NSV outcomes.
• Develop market-leading RTM relationships with regional sales directors and stakeholders.
• Lead sales and activation teams (including 3rd party) for area.
• Coach and develop field teams to deliver outstanding performance.
• Foster cross-functional collaboration with technical, marketing and category teams.
• Drive inclusive culture and evolve team capability to meet KPIs.

Skills

P&L management

FMCG experience

Team leadership

Stakeholder management

Data-driven decisions

Job description

Diageo is hiring a Commercial Manager to drive performance for a defined geographic area. You will lead a sales and activation team to deliver on-trade growth, NSV, and effective execution across the region, reporting to the Head of Field & Technical.

You will build plans using market knowledge and data, develop relationships with RTMs, and manage a high‑performing team to achieve regional KPIs and growth. A strong track record in P&L management within FMCG and stakeholder negotiation is