Commercial Manager - South West England

Diageo plc; Bath; Hybrid; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Rewards & Benefits package

UK driving license

Job summary

Diageo plc in Bath, England is seeking a Commercial Manager to lead a field-based team across the South West. You will own the P&L for the region, drive NSV and On Trade share, and translate market insights into winning outlet plans.

With a background in FMCG, you will coach teams, negotiate with customers, and collaborate with cross-functional partners to deliver outstanding execution and growth across key brands.

Qualifications

• Experienced commercial professional with a proven track record in FMCG.
• Strong ability to manage P&L and drive NSV.
• Excellent relationship building with customers and partners.
• Proven leadership and development of field teams.

Responsibilities

• Drive regional performance, deliver On Trade share and NSV growth.
• Lead a sales and activation team to execute territory plans.
• Develop market RTM relationships and win distribution.
• Coach and develop field teams to deliver metrics and growth.

Skills

P&L management

Key account management

Negotiation

Team leadership

Job description

# Commercial Manager - South West EnglandBath,EnglandPosted 14 hours agoFull timeJR1130499Share job postApplyWatchHelp transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world. Join us for career defining opportunities that give you the chance to thrive.## Job Description**Commercial Manager**Field Based - England South West Territory **About us**With over 200 brands sold in nearly 180 countries, Diageo is home to some of the world’s most iconic drinks. From Johnnie Walker and Guinness to Tanqueray, Smirnoff and Don Julio, we craft brands chosen for life’s moments — from everyday connections to landmark celebrations.Bring your talent, curiosity and ambition, and strive for your personal best alongside people who challenge, support and learn from each other. Together, as one outstanding team, we keep learning, improving and raising the bar for our brands, our business and each other. Join us and play your part in making life’s moments mean a little more.**Role Dimensions**The Commercial Manager is responsible for driving performance for a specific geographic area as part of the Field & Technical team driving total territory management to deliver exceptional execution, delivering On Trade share, Diageo NSV and effective execution. They lead a sales and activation team to deliver executional success by providing the strategic direction across total territory, using market knowledge and category data to build plans to win share and deliver exponential on-trade P&L growth. They are the sole leader for the designated area, fully accountable for the region’s performance, reporting into the Head of Field & Technical. **Top Accountabilities*** Accountable for overall regional Value Share & NSV outcomes. Delivered through distribution and execution metrics in month, quarter and year. Input metrics will include retaining and winning contracted accounts, winning distribution and increasing rate of sale, winning pouring status and menu visibility, executing branded activation, improving Guinness Quality scores for region and delivering Diageo One acquisition and engagement outcomes.* Develop market leading RTM relationships with the relevant regional sales directors and stakeholders in target RTMs, making Diageo the supplier of choice.* Responsible for successfully executing how Diageo brands show up in the independent free trade* Apply commercial expertise to build investment plans for small /medium regional groups (in-direct customers) that create positive ROI and drive executional standards in outlet* Management of sales and activation team, including 3rd party sales assigned to the area allocated to you.* Motivate, coach and develop field teams to deliver outstanding performance and develop the potential and capability of each member, in order to deliver against key metrics* Create strong cross functional relationships working with technical, customer marketing and category teams to deliver regional KPIs and ongoing growth* Create and foster an inclusive and diverse team culture that drives engagement and inspires and shapes the future of the channel**About You:*** Experienced commercial professional, with solid track record of managing P&L and consistently delivering results within FMCG environment* Strong understanding of commercial relationships, contract negotiations and joint business plans* A strong track record of winning with customers and delivering growth in market share and NSV through category selling and business partnership* A passion for the on-trade and the ability to build and leverage strong relationships with business partners internally and externally* Track record of building and leading high performing/highly engaged teams* Motivated to deliver game changing performance and the ability to lead teams to deliver exceptional execution* Growth mindset and with ability to seek creative solutions to dynamic business challenges* Able to manage senior stakeholders to drive the outcomes required within your region* Able to translate data and insight into action and outcomes, either to accelerate an opportunity or diagnose and fix an issue **Additional Requirements****• Full, clean UK driving license****• At least 1 year of active driving experience** **Working with us**Flexibility is key to our success. Talk to us about what flexibility means to you, so that you’re supported to manage your wellbeing and balance your priorities from day one. We recognise and value performance, offering our people a highly competitive Rewards and Benefits package. Our purpose is crafting iconic drinks chosen for life’s moments. And it’s our people, with their different experiences, perspectives and talents, who make that possible. We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best. You’ll work alongside people with different backgrounds, experiences and perspectives — challenging, supporting and learning from one another as one outstanding team.Together, we’re constantly learning and improving, combining the strength of our people, capabilities and iconic brands to raise the bar, grow and win. Wherever you join us, you’ll have the opportunity to contribute, make an impact and play your part in making life’s moments mean a little more.Ready to bring your best? This could be your opportunity. If you require a reasonable adjustment, please ensure that you capture this information when you submit your application. *Recruitment Scam Warning:**Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money.*With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 27,500 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented thinkers, leaders, and makers from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential.What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ.Sign-up for job alertsSigning up for job alerts means you’ll be the first to hear about new jobs – they'll be sent direct to your inbox.Sign up**Employee:** Regular**Primary Location:**Bath,England**Job posting start date:**8th October 2026