Regional Admissions Co-ordinator

HC One; Oswestry; On-site; GBP 25,000 - 35,000; Full time

Job summary

An established industry player is seeking a Regional Admissions Co-ordinator to drive business growth and enhance community engagement. This role focuses on increasing occupancy through strategic marketing and relationship-building within the local area. You'll have the opportunity to create impactful programs that position the care home as a leading choice for residents. If you're passionate about making a difference in the community and have a knack for sales and customer care, this is the perfect opportunity to join a supportive and dynamic team committed to excellence in care.

Benefits

Competitive salary

25 days annual leave

Online GP consultations

High street discounts

Employee assistance programs

Learning and development opportunities

Supportive onboarding

Qualifications

• Experience in sales and marketing, particularly in health or social care.
• Strong interpersonal skills for building relationships with local communities.

Responsibilities

• Develop and implement marketing programs to enhance home profiles.
• Generate enquiries through local networking and community events.
• Monitor budgets and occupancy, providing regular operational reports.

Skills

Sales and Marketing

Customer Care

Networking

Event Coordination

Communication Skills

Education

Relevant Degree or Equivalent Experience

Job description

As a Regional Admissions Co-ordinator at HC-One, you'll be responsible for driving new and existing business into homes across the area, focusing on high occupancy aligned with the homes' commercial strategy, emphasizing private pay and public pay admissions with a 3rd party top-up.

Main Activities

1. Develop and implement sales, marketing, and awareness programs to enhance the home's profile within the local community, targeting potential private fee payers.
2. Present ideas for increasing revenue to AD & CBP to support overall area occupancy growth.
3. Monitor and report barriers to revenue opportunities.
4. Generate resident enquiries via local networking, supporting enquirers through contact, viewings, assessments, tours, and ongoing communication with residents and families.
5. Organize community events to attract private pay residents and position the home as a first-choice care facility.
6. Build relationships with local opinion leaders, influencers, and referrers, maintaining a contacts database for promotional activities.
7. Identify and utilize local publications read by the target audience.
8. Support Care Home Managers in maintaining high standards of presentation and hospitality.
9. Coordinate home tours ensuring high standards and availability of quality viewing rooms.
10. Collaborate with the marketing team on advertising and awareness campaigns to generate enquiries.
11. Assist the Care Home Administrator in managing enquiries, providing staff training on enquiry handling and tours.
12. Visit local health and social care settings and community organizations to build referral networks.
13. Coordinate with wellbeing coordinators to organize resident events and maximize home exposure through local advertising.
14. Use hospitality skills to train staff in delivering excellent customer care and handle resident and family concerns, liaising with management as needed.
15. Create content for social media pages and support newsletter production.
16. Train colleagues on enquiry management and home tours.
17. Encourage and manage care home reviews.
18. Monitor budgets, occupancy, and enquiries, providing regular reports on operational metrics.
19. Generate positive news stories and analyze management data to identify opportunities.

Additional responsibilities applicable to all colleagues include:

• Adhering to health, safety, and hygiene policies, including infection control procedures.
• Performing other duties as assigned and participating in role reviews and updates.

Safeguarding

Everyone is responsible for safeguarding. You must recognize signs of abuse, harm, or neglect, attend appropriate training, and know how to escalate concerns.

What HC-One offers

• Competitive salary with benefits to support physical and mental well-being.
• Learning and development opportunities.
• 25 days annual leave.
• Access to online GP consultations for you and children under 16.
• High street discounts and employee assistance programs.
• Supportive onboarding and team environment.