Recruitment Marketing Specialist

JR United Kingdom; Stoke-on-Trent; On-site; GBP 30,000 - 40,000; Full time

Job summary

A leading healthcare provider is looking for a Recruitment Marketing Specialist based in Stoke-on-Trent. In this role, you will blend strategic digital marketing with recruitment efforts to attract high-quality candidates and enhance the company's brand online, alongside managing content and campaigns across various platforms.

Benefits

Competitive hourly pay with enhancements for nights and weekends

Paid training including complex clinical skills

Flexible scheduling

Supportive management and 24/7 on-call support

Qualifications

• Minimum of 2 years' experience in digital marketing with a focus on recruitment.
• Strong content creation and copywriting skills required.

Responsibilities

• Develop and execute recruitment marketing campaigns across various platforms.
• Collaborate with teams to understand staffing needs and produce tailored marketing strategies.

Skills

Digital Marketing

Content Creation

Analysis Skills

Communication

Problem Solving

Education

Bachelor's degree in Marketing or Communications

Tools

Google Analytics

SEO/SEM

Social Media Advertising Platforms

Job description

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Recruitment Marketing Specialist, stoke-on-trent

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Client:

Location:

stoke-on-trent, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

4

Posted:

16.06.2025

Expiry Date:

31.07.2025

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Job Description:

Recruitment Marketing Specialist

Contract: Full time, Permanent

About us

At Apollo Home Healthcare, we provide high-quality, person-centred care to people in the comfort of their own homes. Every individual we support has unique needs – we tailor every care package to them, building a compassionate and skilled team around their requirements.

We live and work by the 6 Cs: Care, Compassion, Competence, Communication, Courage, and Commitment – and we’re looking for people who share those values.

The role:

We are seeking a dynamic and creative Recruitment Digital Marketing Specialist to join our team. This is a pivotal role that blends strategic digital marketing with hands-on recruitment communication, designed to elevate our brand and attract high-quality candidates to join our team.

You will be responsible for developing and executing digital marketing strategies with a primary focus on leading recruitment marketing recruitment (80%), while also supporting wider company marketing and communications (20%).

Your efforts will attract top-tier candidates and enhance our company's online brand presence.

You'll collaborate across departments, building relationships at all levels and be the go-to person for digital recruitment content and campaign management.

In this role, you’ll:

Recruitment Marketing (80%):

• Develop and execute recruitment campaigns across job boards, social media, and email platforms to attract healthcare professionals and raise employer brand awareness.
• Collaborate with external agencies to deliver impactful recruitment marketing campaigns.
• Create engaging content that highlights our company culture, employee stories and testimonials, and career opportunities.
• Manage and optimise the careers section of our website to ensure a seamless candidate experience.
• Collaborate with the Recruitment Manager and other departments to understand staffing needs and tailor marketing strategies accordingly.
• Analyse campaign performance metrics and adjust strategies to improve candidate acquisition and engagement.
• Monitor and engage with a diverse range of candidates across our brand’s social media channels.

Company Digital Marketing (20%):

• Create compelling marketing materials for use at external events and industry exhibitions.
• Support the refresh and ongoing development of our wider company website using engaging marketing collateral.
• Enhance brand awareness through identifying, planning, developing and managing digital content for B2B and B2C content, ensuring there is a constant flow that illustrates our brand proposition through website content, digital and print marketing material, email marketing, newsletters, social media updates and blog posts
• Manage and develop the company's social media presence, ensuring consistent messaging and engagement with our audience.
• Coordinate with internal teams to promote company news and events, achievements, community and charity involvement and share customer stories.
• Monitor online reviews and feedback, implementing strategies to maintain a positive online reputation.

What You’ll Need

• Bachelor's degree in Marketing, Communications, or a related field is preferred, however not essential to be considered for this role.
• Minimum of 2 years' experience in digital marketing, with a focus on recruitment marketing preferred.
• Proficiency in digital marketing tools such as Google Analytics, SEO/SEM, and social media advertising platforms.
• Strong content creation and copywriting skills.
• Ability to analyse data and translate insights into actionable strategies.
• Excellent communication and interpersonal skills.
• Creative thinker with a proactive approach to problem-solving.

What We Offer

• Competitive hourly pay with enhancements for nights and weekends
• Paid training, including complex clinical skills
• Regular confirmed rotas and flexible scheduling
• Reward & recognition programme
• Supportive management and 24/7 on-call support
• Opportunity to grow within a values-led, national care provide