Recruitment and Conversion Specialist

Coventry University; Milton Keynes; On-site; GBP 28,000 - 31,000; Full time

Benefits offered by this job

Excellent Employers Pension Connection

30 days Annual leave plus Bank Holiday

Holiday Purchase Scheme

Life Assurance 4 x Salary

BUPA Cash Plan

CU Reward Scheme discounts

Job summary

Coventry University Online Learning in Milton Keynes seeks a Recruitment and Conversion Specialist to engage prospective students by phone, email, and social channels, guiding them toward enrolment. You will manage leads, provide programme information, and support a smooth journey from enquiry to application.

The role is fast-paced, targets-driven, and offers full training with the possibility to start or build a career in student recruitment and higher education.

Qualifications

• Enthusiastic and motivated communicator with a strong customer focus.
• Ability to build rapport quickly over the phone and online channels.
• Confident in working toward daily and monthly targets.
• Excellent listening, questioning, and communication skills.
• Accurate, detail‑oriented, and able to update systems reliably.

Responsibilities

• Make outbound calls to prospective students who enquired about a programme.
• Build rapport and understand individual motivations and goals.
• Provide clear information on programmes, start dates, tuition fees, and steps to apply.
• Manage pipeline in the CRM and follow up promptly to convert leads.
• Meet daily and monthly call targets while maintaining high customer experience.

Skills

Customer focus

Communication skills

Target driven

CRM experience

Job description

Select how often (in days) to receive an alert:

Coventry University Online Limited (CUOL),CUOL Marketing

Competitive starting salary range from £28,447 up to £30,879 (dependent on experience) with the potential to progress. A discretionary range for candidates with exceptional experience can be discussed/considered

Mode

Permanent,Full Time

Our Mission

Coventry University is a global Education Group with a mission of Creating Better Futures. Driven by our passion and belief that through education, equity, and innovation our students, people, and communities are empowered to transform their lives and the world around them.

This role is based within Coventry University Online Learning, a sister company of Coventry University and part of the Coventry University Group.

The Role

An exciting opportunity has arisen for a Recruitment and Conversion Specialists to join our growing team in Milton Keynes.

You will be the first point of contact for individuals who have expressed an interest in studying one of our online degree programmes. Your role will involve engaging with prospective students over the phone, email, and social channels — providing friendly, informative, and supportive guidance that encourages them to take the next step toward enrolment.

This is a fast-paced, customer-focused sales environment where you will be responsible for:

• Making outbound calls to prospective students who have enquired about a programme.
• Building rapport and understanding everyone’s motivations and goals.
• Providing clear and accurate information about programmes, start dates, tuition fees, and application steps.
• Managing your pipeline of leads in the CRM system and following up promptly to maximise conversions.
• Meeting daily and monthly call targets while maintaining a high standard of customer experience

You will play a key role in helping prospective students make confident, informed decisions about their education and ensuring a seamless journey from enquiry to enrolment.

Our Successful Candidate

You are an enthusiastic and motivated communicator who enjoys speaking with people and helping them make important decisions. While experience in a sales or customer service environment is preferred, full training will be provided — making this an excellent opportunity for someone looking to start or build their career in student recruitment and higher education.

You will demonstrate:

• A strong customer focus and ability to build rapport quickly over the phone.
• Confidence in working towards daily and monthly targets.
• Excellent listening, questioning, and communication skills
• Strong attention to detail and accuracy when updating systems.
• A positive attitude, resilience, and the ability to handle objections professionally.
• Comfort using CRM systems and basic computer applications.

Previous experience in a call centre, telesales, or customer contact role would be an advantage, but the most important qualities are enthusiasm, professionalism, and a genuine interest in helping students succeed.

This role is based in Milton Keynes with a minimum of 4 days per week in the office.

The Benefits

As a staff member of Coventry University, you will have a access to a wide range of industry leading rewards and benefits which includes:

• Excellent Employers Pension Contribution
• 30 days Annual leave plus Bank Holidays
• New Holiday Purchase Scheme up to 5 additional days
• Life Assurance 4 x Salary
• BUPA Cash Plan
• CU Reward Scheme – Discounts across a range of High Street/ Online Retailers

Our Culture

As a global Education Group, equality, diversity, and inclusion are embedded within the fabric of our organisation and are a key focus of our core values. We harness the power and potential of the diverse cultures, backgrounds, abilities, and experiences of our students, colleagues, and partners to create opportunities for all.

Full Job Description & Person Specification

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