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eTeach UK Limited; Skipton; On-site; GBP 26,000 - 34,000; Full time

Job summary

Craven College is seeking a committed Marketing Officer to develop and deliver targeted campaigns that increase participation in adult skills programmes, apprenticeships and commercial training across its campuses in Skipton and the surrounding area.

The ideal candidate will have a degree or be working towards one, with experience in business development, sales or employer engagement, and will possess strong communication and relationship-building skills.

Qualifications

• Qualified to degree level or willing to work towards a relevant qualification.
• Experience in business development, sales, account management, or employer engagement.
• Strong understanding of employer needs and customer-focused service delivery.
• Excellent verbal and written communication, negotiation, and relationship-building skills.
• Willingness to travel and attend events outside normal working hours where required.

Responsibilities

• Develop and deliver targeted marketing campaigns to increase participation in adult skills programmes, apprenticeships, commercial training provision and employer engagement activities across Craven College.
• Build and manage relationships with employers and stakeholders to support recruitment and programme uptake.
• Monitor campaign effectiveness and adjust strategies to maximise engagement and revenue growth.

Skills

Degree or equivalent

Business development

Account management

Employer engagement

Verbal communication

Negotiation

Relationship-building

Willingness to travel

Education

Bachelor’s degree or equivalent

Job description

Craven College is an aspirational College set in friendly and inclusive rural campuses in Skipton within the beautiful Yorkshire Dales, at The Aviation Academy based airside at Leeds Bradford Airport and at Evolve in the heart of Ripon. Craven College offers full-time courses for 16–18-year-olds, apprenticeships, courses for young people with special educational needs, part-time courses and degree level courses with a mission statement of ‘enriching lives through learning’. Tyro Training is our commercial training division which offers a wide range of training courses for both individuals and businesses in Skipton.We continuously invest in our excellent, industry standard facilities with a new £1.6m purpose-built Animal Management Centre on our Aireville Campus followed in 2022 by the construction of new equestrian facilities including an international sized arena and outdoor warm up area.We are currently seeking to employ a committed and motivated Business Innovation Marketing Officer, to develop and deliver targeted marketing and business growth campaigns that increase participation in adult skills programmes, apprenticeships, commercial training provision and employer engagement activities across Craven College. The ideal candidate will develop and deliver bespoke marketing campaigns that support target Adults, apprenticeships and commercial training provision.Essential requirements:Qualified to degree level or willing to work towards a relevant qualification.Experience in business development, sales, account management, or employer engagement.Strong understanding of employer needs and customer-focused service delivery.Excellent verbal and written communication, negotiation, and relationship-building skills.Willingness to travel and attend events outside normal working hours where required.This is an excellent opportunity to join a friendly college in North Yorkshire with fantastic facilities, excellent CPD opportunities and a great working and learning environment.

Craven College is committed to equal opportunity in the provision of services, employment, and educational opportunities. Applications are considered on merit and are welcomed from all suitably qualified applicants. Where specific qualifications are required for the position for which you have applied, it will be necessary for you to produce certificates for verification. You should give full details of all examination results and grades. If you are unsure about your results or grades you should indicate this. You should also include any qualifications which you are currently working towards and any non-examined, but relevant, training and development. Teachers are required to complete details of teaching qualifications.A disclosure check with the Disclosure & Barring Service will be undertaken for this post.We’re committed to safeguarding and promoting the welfare of young people and vulnerable adults and expect staff and volunteers to share this commitment.