Qualitative Insights Analyst

Escalent; London; Hybrid; GBP 30,000 - 50,000; Full time

Job summary

An established industry player is seeking a Qualitative Insights Analyst to support qualitative research projects. This exciting role involves designing and executing research for well-known brands, providing insights that drive business decisions. You will collaborate with a team of experts, gaining exposure to diverse research techniques and building valuable relationships in a supportive, remote-first work environment. If you're passionate about understanding human behavior and market dynamics, this opportunity is perfect for you to grow and make an impact in the field of data analytics.

Benefits

Flexible Schedule

Remote Work Options

Weekly Knowledge Sharing Sessions

LinkedIn Learning Access

Ethical Research Commitment

Fun Colleagues and Culture

Qualifications

• 2+ years of experience in corporate settings, preferably in market analysis.
• Bachelor’s degree in relevant fields like business, sociology, or marketing.

Responsibilities

• Support all phases of qualitative research projects from design to reporting.
• Analyze research results and draft report sections with insights.

Skills

Analytical Skills

Written Communication

Verbal Communication

Time Management

Interpersonal Skills

Education

Bachelor’s Degree in Business/Commerce or Related Field

Tools

Microsoft Office

PowerPoint

Excel

Word

Job description

Escalent is an award-winning data analytics and advisory firm that helps clients understand human and market behaviors to navigate disruption. As catalysts of progress for more than 40 years, our strategies guide the world’s leading brands. We accelerate growth by creating a seamless flow between primary, secondary, syndicated, and internal business data, providing consulting and advisory services from insights through implementation. Based on a profound understanding of what drives human beings and markets, we identify actions that build brands, enhance customer experiences, inspire product innovation and boost business productivity. We listen, learn, question, discover, innovate, and deliver—for each other and our clients—to make the world work better for people.

Why Escalent? Once you join our team you will have the opportunity to...

• Access experts across industries for maximum learning opportunities including Weekly Knowledge Sharing Sessions, LinkedIn Learning, and more.
• Gain exposure to a rich variety of research techniques from knowledgeable professionals.
• Enjoy a remote first/hybrid work environment with a flexible schedule.
• Obtain insights into the needs and challenges of your clients—to learn how the world’s leading brands use research.
• Experience peace of mind working for a company with a commitment to conducting research ethically.
• Build lasting relationships with fun colleagues in a culture that values each person.

Role Overview

The Qualitative Insights Analyst will work with a Vice President (lead moderator) and a Project Manager (project management/logistics) to support qualitative projects. They will support all phases of qualitative research projects from design, to execution, to reporting.

This is a role where you could design and deliver research for well-known brands you would recognise. You should have at least 2 - 3 years of work experience to qualify.

Our industry groups have a diverse set of clients offering you the chance to work on projects ranging from large studies that are fielded internationally, to smaller highly custom studies. Across our teams, we have great people, great work, and clients that treat us like an extension of their team. In addition, we have internal experts to help you learn and grow analytically, plus navigate the nuances of our clients' business or industry.

Responsibilities

• Design support:
  • Pre-existing programming experience not required.
• Execution support:
  • Ongoing coordination with moderator, client manager, and research manager to determine where support is needed.
  • Backroom management during fieldwork (both remote and travel), including client interactions, moderator support, and stimuli.
  • Monitoring and detailed/strategic notetaking during fieldwork, providing daily summaries to moderator, identifying quotes/video clips for reporting, and contributing to debrief sessions.
  • Co-moderate methods such as OBBs and TDIs, while advancing moderating skills to be able to tackle more advanced methods/techniques/topics.
  • Continuously monitoring quality level of research conducted and suggest solutions for improving/optimizing research to ensure success.
• Insights/Reporting support:
  • Analyse research results – extract themes, generate insights/summaries, etc.
  • Extract quotes from qualitative transcripts.
  • Drafting report sections, most often in PowerPoint, that capture relevant insights with strong visual acuity.
  • Editing/review of moderator-developed reporting, with the ability to add valuable recommendations on framing insights and/or slide design.
  • Support video editing/clipping to be used in deliverables.
• May assist with coordination of marketing / thought leadership pieces such as blog posts, whitepapers or conference presentations.

Basic Qualifications

• Must have a Bachelor’s Degree in a field related to the industry group (e.g. business/commerce, economics) and/or a field related to qualitative (e.g. sociology, anthropology, marketing, etc.).
• Must have a minimum of 2 years of work experience in a corporate setting, preferably with exposure to finances, market analysis, and/or market research.
• Excellent written communication skills to be able to summarize findings and implications for clients.
• Strong verbal communication skills to help lead conversations.
• Skilled in time management and prioritizing to support multiple clients and projects simultaneously.
• Proficient in the critical Microsoft software: Office, PowerPoint, Excel, and Word.
• Comfortable with travel to support research as needed, both within the US.

Preferred Qualifications

• Interpersonal skills - able to build relationships with colleagues and clients.
• Understanding of qualitative methods (e.g. focus groups, IDIs, OBBs, etc.).
• Understanding of qualitative techniques (e.g. laddering, projectives, etc.).
• Understanding of compelling storytelling approaches and visual design techniques for report development is a strong differentiator.
• Understanding of quantitative methods (e.g. surveys) and analytical techniques (e.g. correlations, kano, etc.).

Equal Opportunity Employer: All qualified applicants will receive consideration for employment without regard to race, colour, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, age, marital status, pregnancy, genetic information, or other legally protected status.