Qualitative Insights Analyst

Escalent; London; Hybrid; GBP 30,000 - 50,000; Full time

Job summary

An established industry player seeks a Qualitative Insights Analyst to support qualitative research projects for renowned brands. In this exciting role, you will collaborate with a Vice President and Project Manager, assisting in all phases of research from design to execution and reporting. You'll gain exposure to diverse projects, develop analytical skills, and work in a supportive environment that values learning and collaboration. This position offers a flexible hybrid work model, allowing you to balance professional growth with personal commitments. If you're passionate about research and want to make a meaningful impact, this opportunity is perfect for you.

Benefits

Flexible Schedule

Remote Work Options

Weekly Knowledge Sharing Sessions

LinkedIn Learning Access

Qualifications

• 2+ years of experience in a corporate setting with a focus on market analysis.
• Bachelor's degree in relevant field required, strong communication skills essential.

Responsibilities

• Support qualitative research projects from design to reporting.
• Coordinate with moderators and clients, manage fieldwork logistics.

Skills

Written Communication

Verbal Communication

Time Management

Analytical Skills

Education

Bachelor's Degree in Business/Commerce or related field

Bachelor's Degree in Sociology, Anthropology, or Marketing

Tools

Microsoft Office

PowerPoint

Excel

Word

Job description

Who We Are

Escalent is an award-winning data analytics and advisory firm that helps clients understand human and market behaviors to navigate disruption. As catalysts of progress for more than 40 years, our strategies guide the world’s leading brands. We accelerate growth by creating a seamless flow between primary, secondary, syndicated, and internal business data, providing consulting and advisory services from insights through implementation. Based on a profound understanding of what drives human beings and markets, we identify actions that build brands, enhance customer experiences, inspire product innovation and boost business productivity. We listen, learn, question, discover, innovate, and deliver—for each other and our clients—to make the world work better for people.

Why Escalent?

Once you join our team you will have the opportunity to...

• Access experts across industries for maximum learning opportunities including Weekly Knowledge Sharing Sessions, LinkedIn Learning, and more.
• Gain exposure to a rich variety of research techniques from knowledgeable professionals.
• Enjoy a remote first/hybrid work environment with a flexible schedule.
• Obtain insights into the needs and challenges of your clients—to learn how the world’s leading brands use research.
• Experience peace of mind working for a company with a commitment to conducting research ethically.
• Build lasting relationships with fun colleagues in a culture that values each person.

Role Overview

The Qualitative Insights Analyst will work with a Vice President (lead moderator) and a Project Manager (project management/logistics) to support qualitative projects. They will support all phases of qualitative research projects from design, to execution, to reporting. This is a role where you could design and deliver research for well-known brands you would recognise. You should have at least 2 - 3 years of work experience to qualify.

Our industry groups have a diverse set of clients offering you the chance to work on projects ranging from large studies that are fielded internationally, to smaller highly custom studies. Across our teams, we have great people, great work, and clients that treat us like an extension of their team. In addition, we have internal experts to help you learn and grow analytically, plus navigate the nuances of our clients' business or industry.

Responsibilities

• Design support:
• Pre-existing programming experience not required.
• Execution support:
• Ongoing coordination with moderator, client manager, and research manager to determine where support is needed.
• Backroom management during fieldwork (both remote and travel), including client interactions, moderator support, and stimuli.
• Monitoring and detailed/strategic notetaking during fieldwork, providing daily summaries to moderator, identifying quotes/video clips for reporting, and contributing to debrief sessions.
• Co-moderate methods such as OBBs and TDIs, while advancing moderating skills to be able to tackle more advanced methods/techniques/topics.
• Continuously monitoring quality level of research conducted and suggest solutions for improving/optimizing research to ensure success.
• Insights/Reporting support:
• Analyse research results – extract themes, generate insights/summaries, etc.
• Extract quotes from qualitative transcripts.
• Drafting report sections, most often in PowerPoint, that capture relevant insights with strong visual acuity.
• Editing/review of moderator-developed reporting, with the ability to add valuable recommendations on framing insights and/or slide design.
• Support video editing/clipping to be used in deliverables.
• May assist with coordination of marketing/thought leadership pieces such as blog posts, whitepapers or conference presentations.

Basic Qualifications

• Must have a Bachelor’s Degree in a field related to the industry group (e.g. business/commerce, economics) and/or a field related to qualitative (e.g. sociology, anthropology, marketing, etc.)
• Must have a minimum of 2 years of work experience in a corporate setting, preferably with exposure to finances, market analysis, and/or market research.
• Excellent written communication skills to be able to summarize findings and implications for clients.
• Strong verbal communication skills to help lead conversations.
• Skilled in time management and prioritizing to support multiple clients and projects simultaneously.
• Proficient in the critical Microsoft software: Office, PowerPoint, Excel, and Word.
• Comfortable with travel to support research as needed, both within the US.

Preferred Qualifications

• Interpersonal skills - able to build relationships with colleagues and clients.
• Understanding of qualitative methods (e.g. focus groups, IDIs, OBBs, etc.).
• Understanding of qualitative techniques (e.g. laddering, projectives, etc.).
• Understanding of compelling storytelling approaches and visual design techniques for report development is a strong differentiator.
• Understanding of quantitative methods (e.g. surveys) and analytical techniques (e.g. correlations, kano, etc.).
• Experience with video editing.

Explore our Careers and Culture page to learn more about the people behind the brand: https://escalent.co/careers-and-culture/

Equal Opportunity Employer: All qualified applicants will receive consideration for employment without regard to race, colour, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, age, marital status, pregnancy, genetic information, or other legally protected status.

Seniority level

• Entry level

Employment type

• Full-time

Job function

• Strategy/Planning and Information Technology

Industries

• Market Research