Qualitative Insight Associate (German Markets)

Escalent; Greater London; Hybrid; GBP 32,000 - 42,000; Full time

Job summary

Escalent is seeking a Qualitative Insight Associate for German markets to join our team in London. You will moderate communities, design activities, and translate conversations into actionable client recommendations, working alongside lead Consultants.

Fluency in German and English is essential; you will engage German consumers, develop client presentations, and help nurture client relationships from day one.

Qualifications

• Fluent written and spoken German and English language skills – an essential requirement.
• A passion for brands, consumers and how they interact.
• A natural knack for the online world & social media: highly empathetic & able to connect with individuals online, specifically on German markets.
• You are constantly hungry to learn and grow and have plenty of energy and enthusiasm.
• Excellent writing and oral communication skills
• Strong PowerPoint, Word and Excel skills required.
• Good numerical skills.
• You are a real doer and a proper team player.
• Fantastic organisational skills: ability to multi-task.

Responsibilities

• Moderating communities: engage community members – consumers of a specific client brand, steer discussions and probe consumer comments to drive relevant insight.
• Designing research activities for communities which will generate the right responses to meet the client’s brief: ideation sessions, brainstorms, surveys, blogs and live online workshops.
• Conducting qualitative analysis of the activities to understand the ‘what’ and the ‘why’ behind what consumers say and do.
• Desk research.
• Driving clear recommendations and implications from your analysis and findings to clients and colleagues.
• Creating professional & convincing client-facing documents in a range of formats.
• Providing support to lead Consultants and Consultancy Director in nurturing good client relationships
• Developing good personal presentation skills, for co-presenting to client

Skills

German language

English language

Brand passion

Online world & social media

Energy & enthusiasm

Writing & oral communication

Team player

Organisational skills

Tools

PowerPoint

Word

Excel

Job description

Qualitative Insight Associate (German Markets)

About the Role

We are looking for a bright, committed, and passionate Insight Associate, with fluent written and spoken German and English language skills to join our team.

You will be an expert on German culture, be creative, self-aware, and able to draw on personal experiences to have authentic conversations and discussions with German consumers, colleagues and our clients.

Together with lead Consultants you will be responsible for handling and delivering client projects by conducting analysis, writing presentations and converting community conversations into clear client recommendations. This is not a ‘back-room’ role: we are looking for someone to support the lead Consultant in building and developing the client relationship from day one. This role is a perfect stepping-stone to develop consultancy skills in the world of branding, research and innovation.

Responsibilities

Research:

• Moderating communities: engage community members – consumers of a specific client brand, steer discussions and probe consumer comments to drive relevant insight.
• Designing research activities for communities which will generate the right responses to meet the client’s brief: ideation sessions, brainstorms, surveys, blogs and live online workshops.
• Conducting qualitative analysis of the activities to understand the ‘what’ and the ‘why’ behind what consumers say and do.
• Desk research.
• Driving clear recommendations and implications from your analysis and findings to clients and colleagues.
• Creating professional & convincing client-facing documents in a range of formats.

Client management:

• Providing support to lead Consultants and Consultancy Director in nurturing good client relationships
• Developing good personal presentation skills, for co-presenting to client

Skills required

• Fluent written and spoken German and English language skills – an essential requirement.
• A passion for brands, consumers and how they interact.
• A natural knack for the online world & social media: highly empathetic & able to connect with individuals online, specifically on German markets.
• You are constantly hungry to learn and grow and have plenty of energy and enthusiasm.
• Excellent writing and oral communication skills
• Strong PowerPoint, Word and Excel skills required.
• Good numerical skills.
• You are a real doer and a proper team player.
• Fantastic organisational skills: ability to multi-task.

About C Space

We are the world’s leading insight community, customer strategy and innovation experts, putting relationships at the heart of business to drive growth. We make relationships count by building mutual value between people and brands as the ultimate competitive advantage.

As part of Escalent Group, we’re a team of 1,600 researchers, data scientists, moderators, creatives, developers and UX professionals. We put the power of our customer expertise, Escalent’s industry expertise and Hall & Partner’s brand expertise at your fingertips.

Over the years we have helped clients like Google, PepsiCo, IKEA, British Airways, Philips grow by developing new products, services and communication together with their customers.