Qualitative Director

We Are Aspire Ltd; Greater London; Hybrid; GBP 90,000 - 100,000; Full time

Job summary

We Are Aspire Ltd, a forward-thinking growth consultancy, seeks a Qualitative Director to shape commercial strategy for FMCG clients in London. The role blends behavioural science, insight and execution to turn discovery into actionable outcomes.

In this hybrid London role, you will lead senior client projects, advise C-suite executives, and nurture cross-sector relationships to drive growth and transformation.

Qualifications

• Experience in strategy consulting or research with client-facing projects.
• Ability to combine qualitative and quantitative insights.
• Strong storytelling and leadership with senior relationships.

Responsibilities

• Understand clients' strategic and commercial needs, developing bespoke solutions that address business challenges and deliver measurable outcomes.
• Lead complex client projects end-to-end, using qualitative research to uncover consumer insights and inform strategic decisions.
• Advise C-suite clients on business direction, designing research and nurturing senior relationships to drive long-term growth.

Skills

Qualitative research

Strategy consulting

Senior stakeholder management

Job description

Are you a senior researcher looking to continue work in an commercial strategy? Then you could be the perfect fit for this forward-thinking company in this role.

JOB TITLE: Qualitative Director
SALARY: £90k - £100k
LOCATION: London (Hybrid)

THE COMPANY

We are representing an impact-led growth consultancy that brings together insight, strategy and innovation to help global brands identify and capture future opportunities, turning discovery into clear, actionable outcomes through to execution.

The consultancy combines behavioural science, proprietary data tools, AI-driven insight and creative problem-solving to provide continuous, real-time, adaptive guidance, enabling organisations to respond quickly to shifting consumer behaviour and changing market dynamics.

They are currently looking to bring on a Qualitative Director to work predominantly within the FMCG space.

KEY DUTIES

• Understand clients' strategic and commercial needs, developing bespoke solutions that address business challenges and deliver measurable outcomes.
• Lead complex client projects end-to-end, using qualitative research to uncover consumer insights and inform strategic decisions.
• Advise C-suite clients on business direction, designing research and nurturing senior relationships to drive long-term growth.

SKILLS & EXPERIENCE

• Experienced in strategy consulting or research roles, delivering and winning client-facing commercial projects.
• Skilled in combining qualitative and quantitative insights to develop clear, actionable strategic recommendations for clients.
• Trusted senior adviser with strong storytelling, project leadership, account growth and cross-sector experience across industries.

We Are Aspire Ltd are a Disability Confident Committed employer