Hybrid Senior Lead, Qualitative Research & Policy Insights

PF Global; Greater London; Hybrid; GBP 62,000 - 75,000; Full time

Benefits offered by this job

Bonus programme

5% pension contribution

25 days annual leave

Private healthcare

Job summary

PF Global in London is seeking an Associate Director for Qualitative Research to lead a high‑performing team and shape the strategy of the qualitative function within a growing organisation. You will own and deliver fast-paced projects, travel across the UK and internationally for on‑the‑ground insights, manage client relationships, and work with senior journalists to place findings in the media.

The role offers senior leadership, opportunities for progression, and a strong focus on opinion

Qualifications

• 7+ years in public opinion or social research.
• Strong understanding of UK politics and policy.
• Extensive experience moderating focus groups and depth interviews.

Responsibilities

• Oversee a varied portfolio of qualitative projects and advise clients.
• Lead research design, discussion guides, and final reports.
• Moderate focus groups and immersive research across the country and beyond.
• Help shape direction of the qualitative team and growth opportunities.
• Develop junior team members and ensure high-quality fieldwork.

Skills

Public opinion

Qualitative research

Leadership

UK politics

Moderation

Job description

PF Global in London is seeking an Associate Director for Qualitative Research to lead a high‑performing team and shape the strategy of the qualitative function within a growing organisation. You will own and deliver fast-paced projects, travel across the UK and internationally for on‑the‑ground insights, manage client relationships, and work with senior journalists to place findings in the media.

The role offers senior leadership, opportunities for progression, and a strong focus on opinion