Public Relations Manager - #3675912

Herd Digital; Greater London; Hybrid; GBP 70,000 - 90,000; Full time

Benefits offered by this job

Hybrid working

Competitive salary

Enhanced pension

25 days holiday

Performance bonus

Job summary

Herd Digital, a central London-based marketing and communications agency, seeks a Senior Digital PR Manager to lead campaigns for major sport and betting brands. You will drive Digital PR strategies, secure media coverage, and manage talent interviews across UK, US, and beyond.

You will work closely with senior leadership, lead a team across multiple accounts, and ensure campaigns hit KPI targets while staying ahead of SEO and AI trends in a fast-paced environment.

Qualifications

• Proven ability to write high-quality press releases and content to deadline.
• Strong media relations with established contacts in sport and lifestyle outlets.
• Experience leading Digital PR campaigns across multiple markets, including US.

Responsibilities

• Lead Digital PR campaigns for major brands in sport, betting, and gaming.
• Manage talent interviews and coordinate media appearances.
• Guide strategy and creative across UK, US, and international accounts.
• Mentor junior team members and align with senior leadership on accounts.

Skills

Digital PR

Backlinks & SEO

Media relations

Interviewing talent

US sports campaigns

Sports PR

Education

Bachelor's degree or equivalent

Job description

Location: London (Hybrid Working, 2-days in office)

The Company

This is a multi award-winning marketing and communications agency based in central London, specialising in sport, betting, and gaming. The business delivers B2C and B2B campaigns across PR, social media, design, video, and creative, working with a range of major global brands across the sports betting industry in the UK, US, and beyond.

The agency has built a strong reputation in its niche over many years, with an extensive media contacts book and deep expertise in sports PR, Digital PR, and content-led campaigns. The culture is energetic and collaborative, with a genuine passion for sport and the industries the agency serves, and the team continues to grow.

As Senior Digital PR Manager, you'll play a key role in managing and delivering Digital PR campaigns for major brands in the sports betting space, working closely with senior leadership while leading a team and taking ownership of accounts across the UK, US, and beyond.

• Manage and deliver Digital PR campaigns for clients across multiple markets, securing backlinks and hitting monthly KPIs
• Lead strategic campaign planning across a portfolio of accounts
• Interview sporting talent and turn content around into written form for media outreach
• Book and manage sporting talent for media interview duties
• Sell in content regularly to a wide range of media titles and journalists
• Maintain strong, ongoing relationships with media contacts across sport and lifestyle titles
• Lead teams across a number of accounts, managing junior team members while supporting directors
• Manage multiple tasks and deadlines simultaneously, prioritising effectively across accounts
• Lead and participate in ideation brainstorms for upcoming campaigns and projects
• Keep up to date with media, PR, Digital PR, SEO, AI search, and news trends, sharing knowledge with the wider team

Skills & Experience

• Strong understanding of the Digital PR and backlinks landscape and how it impacts SEO and AI search
• Strong knowledge of sport, specifically football and US sport, and a clear understanding of the sporting news agenda
• Proven ability to write high quality press releases and content to deadline and to a high standard
• Strong media relations skills with established relationships across sporting media, lifestyle media also advantageous
• Confident interviewing skills with experience working alongside sporting talent
• Able to work at pace across multiple projects and accounts under pressure
• Previous experience working on Digital PR campaigns including talent-led, data-led, and odds-focused campaigns
• Previous experience working on US-focused Digital PR campaigns
• Previous experience working in sports PR, communications, or marketing
• Agency experience is strongly preferred
• Educated to degree level or equivalent

Company Benefits

• Competitive salary dependent on experience
• Enhanced company pension scheme
• 25 days' holiday per year plus birthday and bank holidays, with additional days earned with length of service
• Performance-linked bonus
• Hybrid working, with at least 2 days per week in the central London office
• Flexible start and finish times within core hours