Senior Digital PR Strategist — Data-Driven Campaigns Hybrid

NP Digital; Greater London; On-site; GBP 55,000 - 75,000; Full time

Job description

LOCATION Hybrid – London, United Kingdom

ABOUT THE OPPORTUNITY

This role is available due to an internal transition, offering a great opportunity for a new team member to join and make an impact. We’re looking for a Senior Digital PR Strategist to join our London team and lead innovative, high-impact campaigns for global brands across diverse industries. This is an exciting opportunity for someone who thrives on creativity, understands how to turn data into stories that resonate, and loves shaping strategy that delivers measurable results.

As the go-to expert for Digital PR, you’ll take ownership of client accounts and lead on campaigns from concept to coverage, ensuring they achieve standout media attention and drive SEO value. You’ll work closely with the Digital PR Manager and collaborate with talented teams across our global network, sharing ideas, learning from different markets, and bringing fresh perspectives to every project.

To be considered, candidates must currently reside and be eligible to work in the United Kingdom. This position is Hybrid with a required 2 days (minimum) per week visit to our office located in Central London.

ABOUT THE RESPONSIBILITIES

• Act as a strategic partner for key client accounts, advising on campaign planning, execution and scope
• Run client meetings (QBRs, strategic reviews), presenting performance insights and future plans
• Build strong client relationships through clear communication and proactive problem-solving
• Own campaign delivery, coordinating resources and managing roadmaps to ensure timely and high-quality execution
• Support pitches and new business initiatives by contributing strategic ideas, campaign concepts, and performance insights
• Develop data-driven Digital PR strategies aligned with client objectives, when needed
• Monitor industry trends, identify and generate newsworthy and creative campaign ideas that align with client objectives and deliver coverage and SEO impact
• Strong understanding of AI and GEO tactics, the importance of AI visibility, and how to integrate digital PR campaigns into content and SEO strategies

Campaign Execution & Delivery

• Manage end-to-end campaign delivery - from ideation to outreach and reporting
• Analyse and transform data into compelling stories that earn coverage and links
• Build media lists, conduct outreach, and secure high-quality coverage and backlinks
• Track campaign performance, ensuring client expectations and goals are consistently met

ABOUT YOU

• Have 3+ years’ experience in Digital PR with a proven record of delivering successful campaigns
• Are confident presenting to clients and leading strategic discussions
• Take ownership of projects and outcomes
• Can manage multiple campaigns and deadlines effectively
• Remain resilient and solutions-focused under pressure
• Stay curious and up to date with industry trends
• You’re dynamic, proactive, and passionate about Digital PR

BONUS POINTS

• Fluency in a second language
• Experience in the iGaming sector

ABOUT OUR PRACTICES

NP Digital takes a human-centric approach to hiring. AI tools may assist with administrative or creative tasks, but all evaluations and decisions are made by our awesome people.

Equal Opportunity Employer Statement

NP Digital is an Equal Opportunity Employer, proud of our diversity and inclusive culture! Our goal is to positively impact change through our actions, and we’re committed to equal employment opportunities regardless of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided based on qualifications, merit, and business need.