Public Relations Executive

JR United Kingdom; Birmingham; Hybrid; GBP 35,000; Full time

Job summary

An established industry player in the Home Interiors sector is seeking a dynamic PR & Influencer Executive to join their Birmingham team. This role offers the chance to develop and execute innovative influencer marketing strategies, enhancing brand visibility and engagement. With a commitment to creativity and collaboration, you will work closely with influencers and media partners to drive impactful campaigns. If you are passionate about content creation and building relationships, this is an exciting opportunity to make a significant impact in a forward-thinking company.

Qualifications

• Proven experience in influencer marketing and PR, preferably in B2C/B2B.
• Excellent written and verbal communication skills are essential.

Responsibilities

• Develop and implement influencer marketing strategies to boost brand visibility.
• Manage relationships with influencers and coordinate campaigns across platforms.

Skills

Influencer Marketing

Media Relations

Content Creation

Strategic Thinking

Communication Skills

Relationship Building

Organizational Skills

Job description

Social network you want to login/join with:

Better Placed Ltd - A Sunday Times Top 10 Employer!

Location:

Birmingham, United Kingdom

Job Category:

Other

EU work permit required:

Yes

Job Views:

4

Posted:

05.05.2025

Expiry Date:

19.06.2025

Job Description:

PR & Influencer Executive

Location: Staffordshire, 2 days in the office, 3 WFH

Industry: Home Interiors

Salary: £35,000 + Package

Highlights:

• Over 25 years trading experience
• Record-breaking year for the past 5 years
• Global presence including UK, Europe, and USA

My client is a leading global Home Interiors and luxury consumer goods brand. They have established a centre of excellence in their marketing team, hiring top talent across Marketing/Brand, Digital, CRM, Insights & Analytics. The brand is driven by marketing support and data, focusing on customer experience.

They are committed to innovation, customer satisfaction, and fostering a dynamic work culture. They seek a talented Content Manager to join their Birmingham team (about 10/15 minutes from the city centre, hybrid work).

This role offers creative freedom and encourages risk-taking, ideal for someone passionate about content and creativity.

Role Overview:

The Influencer & PR Executive is a key member of the marketing team, responsible for building relationships with influencers and trade press. The role involves developing and executing influencer marketing and PR strategies to boost brand visibility, reputation, and engagement.

You will manage relationships with influencers, media partners, and industry leaders to enhance the brand’s profile and generate leads. Collaboration with the brands team is essential to align campaigns with business goals, maintain brand consistency, and ensure effective messaging. The role also includes monitoring campaign performance, identifying new opportunities, and building long-term partnerships.

Key Responsibilities:

Influencer marketing & strategy

• Develop and implement influencer marketing strategies to increase awareness and engagement in B2B sectors.
• Identify and build relationships with relevant influencers and industry figures.
• Coordinate campaigns across platforms, ensuring content aligns with brand messaging.
• Manage influencer partnerships, negotiate contracts, and evaluate campaign performance.
• Stay updated on industry trends and emerging influencers.
• Develop and execute PR campaigns to enhance reputation and media coverage.
• Write and distribute press releases and media communications.
• Build relationships with journalists, media outlets, and PR agencies.
• Align PR activities with broader marketing goals.

Content creation

• Collaborate with marketing to create compelling brand messages.
• Develop content for influencer collaborations and external communications.
• Ensure all external content is on-brand and professional.

Media relations & event management

• Maintain relationships with media professionals for ongoing coverage.
• Organise media events like press conferences and launches.
• Support planning and execution of trade shows and industry events.

What I'm looking for:

• Proven experience in influencer marketing, PR, and media relations, preferably in B2C/B2B environments.
• Experience with press releases, media kits, and outreach.
• Understanding of managing influencer campaigns end-to-end.
• Experience working with media and external stakeholders to enhance brand visibility.
• Excellent communication skills, both written and verbal.
• Strong relationship-building skills.
• Organisational skills to manage multiple campaigns.
• Creative and strategic thinking for innovative campaigns.