Public Relations Assistant

LAW CHOICE RECRUITMENT; Birmingham; On-site; GBP 24,000 - 32,000; Full time

Job summary

LAW CHOICE RECRUITMENT is seeking a PR Assistant to help promote the firm's brand through storytelling and proactive media engagement. You will support the Head of PR and collaborate with the PR & Social Media Executive on external communications, content creation, and reputation management.

The role focuses on drafting news stories, building media relationships, and turning complex legal information into engaging news content, with a busy marketing and BD team in a top international law

Qualifications

• 2–3 years PR experience, gained within PR background (agency and professional services desirable).
• Excellent communication and writing skills.
• Able to turn technical information into interesting news with creative flair.

Responsibilities

• Assist Head of PR in growing the PR strategy in line with campaigns.
• Generate news stories and PR hooks; draft press releases and Q&As.
• Build relationships with journalists and stakeholders; maintain media lists.

Skills

PR experience

Writing

Media relations

Content creation

Social media

Organised

Education

CIM/PR qualifications desirable

Job description

As PR Assistant, you will play a key role in helping to promote and grow the business through creative storytelling. Reporting to the Head of PR and working alongside the PR & Social Media Executive, you will support the delivery of external communications, developing PR that stands out, enhances the firm’s brand and protects its reputation.

KEY RESPONSIBILITIES OF THE PR ASSISTANT

PR

• Assisting the Head of PR in growing the PR strategy in line with business development campaigns and initiatives
• Generating news stories and PR hooks
• Building relationships with journalists and key stakeholders
• Researching new media outlets and making recommendations for pitches
• Drafting and distributing press releases, briefings and Q&A documents for key target national, trade and regional press
• Working with media platforms to track all coverage and developing various reports
• Maintaining and developing a wide range of media lists
• Attending meetings with teams and partners
• Working closely with the internal comms team to ensure alignment on news and content

Digital content creation

• Uploading news articles, press releases and profile pages to the website
• Working with the team on promoting PR across social media channels
• Supporting the team in the recording and promoting of podcasts

General

• Supporting the Head of PR with admin and general activity, picking up ad hoc duties as they arise
• Dealing with general enquiries as they arise
• Providing general assistance across the whole team as required

WHAT WE'RE LOOKING FOR

• 2-3 years PR experience, gained within an existing PR background (PR agency and professional services environment desirable)
• Experienced in PR and communications concepts and practices
• Excellent communication and writing skills
• Excels in creating interesting content
• Well‑organised, able to work to deadlines
• Ability to think outside the box with an eye for detail
• Creative and confident in liaising with senior teams and presenting
• CIM/PR qualifications or a desire to study them desirable
• Ability to turn technical information into interesting news, with creative flair
• Ability to use initiative and work with limited supervision, with a positive, proactive approach
• Understanding of social media
• Keen interest in the news agenda
• Ability to prioritise work and meet deadlines under pressure
• A strong team player, ready to help colleagues
• Well presented with a polite, professional manner
• Flexible and committed, willing to work outside office hours and travel within the UK as required

This is a great opportunity for a PR Assistant with an existing PR background to join a top international law firm and take on a varied, creative role within a busy Marketing and BD team.