Propositions Marketing Manager

JR United Kingdom; Southampton; Hybrid; GBP 35,000 - 50,000; Full time

Job summary

A leading company in the healthcare and insurance sector is hiring a Propositions Marketing Manager. The role involves developing compelling market propositions, collaborating with various teams, and optimizing strategies based on customer insights. This position offers flexibility, autonomy, and the opportunity to work on meaningful projects that positively impact access to healthcare.

Benefits

Values-led environment

Flexibility and autonomy

Opportunity to shape your role

Qualifications

• Experience in proposition development in the healthcare insurance sector.
• Strong grasp of B2C and intermediary-led marketing.
• Proven success in launching or repositioning products with measurable outcomes.

Responsibilities

• Develop clear, engaging proposition narratives.
• Define and maintain a consistent go-to-market blueprint.
• Collaborate with product, sales, and customer service teams.

Skills

Proposition development

B2C marketing

Stakeholder engagement

Data analysis

Storytelling

Job description

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Propositions Marketing Manager, southampton

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Client:

Better Placed Ltd - A Sunday Times Top 10 Employer!

Location:

southampton, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

7

Posted:

06.06.2025

Expiry Date:

21.07.2025

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Job Description:

Job Title: Propositions Marketing Manager

Location: Hybrid – flexible working, 1 day a week in the office on average

Salary: Competitive + bonus

The Opportunity

An established, mission-led organisation in the healthcare and insurance sector is seeking a Propositions Marketing Manager to lead the development and delivery of compelling go-to-market propositions. This is a key role within a collaborative marketing function, supporting business growth and customer engagement across a diverse product portfolio.

Working at the intersection of product, marketing, and commercial teams, you'll help shape messaging, targeting, and strategy to ensure propositions resonate with customers and partners alike.

The Role

• Develop clear, engaging proposition narratives aligned to audience needs, product strategy, and commercial goals.
• Define and maintain a consistent go-to-market blueprint for internal teams to adopt.
• Collaborate with product, sales, pricing, and customer service teams to inform and refine propositions.
• Use customer insight, data, and performance metrics to continually optimise approach.
• Lead internal education around proposition messaging and alignment across channels.

What We’re Looking For

• Experience in proposition development or marketing roles, ideally within the healthcare insurance or health-related sectors.
• A strong grasp of B2C and intermediary-led marketing, with experience using storytelling and personas to shape messaging.
• Proven success in launching or repositioning products or services with measurable outcomes.
• Comfortable working with CRM, campaign performance data, and customer insight tools.
• Skilled in stakeholder engagement, cross-functional collaboration, and working in agile environments.

What’s on Offer

• A values-led environment with a clear mission to improve access to healthcare.
• Flexibility, autonomy, and support to shape your role and impact.
• The chance to work on meaningful projects with purpose and commercial relevance.

If you’re passionate about building propositions that truly connect with audiences, and have the experience to back it up, we’d love to hear from you.