Account Director, Programmatic

United States Digital Space LLC; Greater London; On-site; GBP 60,000 - 85,000; Full time

Benefits offered by this job

Medical insurance

Pension plan

Vision and dental

Paid time off

Job summary

WPP Media in the United Kingdom is seeking a senior programmatic specialist to design and optimise media campaigns. You will work with DV360, Google Ads and multiple DSPs to drive performance, and you will lead a team across campaigns and client projects.

The role offers a hybrid approach with in-office collaboration four days a week, plus extensive data analytics, forecasting, and cross-functional partnership. A strong track record in programmatic media is required.

Qualifications

• Experience agency- or client-side with programmatic campaigns and strong DV360/Google Ads skills.
• Strong analytical skills and data-driven recommendations.
• Attention to detail with optimisation levers across platforms.
• Experience running display/video campaigns and testing.
• Experience with Brand Lift measurement across DSPs.

Responsibilities

• Build effective media plans to organise campaign actions and goals.
• Deliver in-depth analysis during and after campaigns.
• Monitor campaigns and forecast spend.
• Collaborate with internal teams and external partners.
• Lead and mentor junior staff.

Skills

DV360

Google Ads

A/B testing

Campaign Manager

Forecasting

Tools

DV360 platform

Google Ads platform

Campaign Manager

Xandr DSP

Job description

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit the company.com.

(4486-MFG) AboutWPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet,clientsand communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit the company.com.

AboutEssenceMediacom: A LeadingWPP MediaBrand

EssenceMediacomis a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

Role Summary and Impact

Programmatic involves planning & flawlessly executing programmatically bought media plans. Deploying unsurpassed platform knowledge & smart use of audience data, you will be developing industry-leading technology (secured through collaborative supplier partnerships) tofacilitate1:1 communication with our audience.

You’llensure on-going andtimelyoptimisation is delivered whilst constantly looking for opportunities to improve campaign performance. You will alsobe responsible forcollating spend forecasts, creating and monitoring campaigns to deliver on planned targets. Your focus will be on in-depth analysis, trend spotting,accurateexecution, and leading and developing a team.

Some of the thingswe’dlike you to do

Campaign Management

• Build effective media plans to organise campaign actions and goals
• Deliver in depth analysis during and post campaign to understand performance beyond top line metrics
• Demonstrate clear and thorough understanding of display, video and audio advertising and deliver well-developed intelligent campaigns to successfully hit client KPIs.
• Collaborate with other departments to get the most out of campaigns
• Have a deep knowledge of the industry and always consider how this can be brought to the day to day
• Working with external partners (e.g. publishers) for planning, buying and optimising media buys

Client Management

• Agree with the clients on targets and how to achieve them. Provide forecasts andmonitorcampaigns
• Ensure work is in sync with overall media campaigns and plans are in agreement with the internal teams, clients and are aligned globally where applicable.

Media Skills

• In-depth knowledge of display, video and audio and strong working knowledge of biddable platforms/DSPs (DV360 and Google Ads, in particular, Amazon is desirable)

People Management

• Leverage other people’s skill set to deliver results in clients’ campaigns
• Contribute to the upkeep of display best practice, and contribute to documentation of this

Skills and Experience

AtWPP Media, we believe in the power of our culture and our people.It’swhat elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embraceWPP &WPP Media’ssharedcorevalues:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Required

• Experience agency-side or client side working on programmatic campaigns with excellent experience of DV360 and Google Ads. Strong analytical skills and a natural affinity for numbers is key; you must be able to analyse raw data, drawconclusionsand develop actionable recommendations as needed
• High attention to detail with an understanding of optimisation levers across platforms.
• Experience running display and video audience and creative testing (e.g A/B testing, video experiment)
• Experience with implementing Brand Lift measurement across DSPs and with other media owners

Desired

• Experience with planning and running display and video campaigns on DV360 and Google Ads, including running YouTube and Programmatic Guaranteed deals
• Good understanding of using Campaign Manager
• Line management experience
• Experience with Xandr DSP, and other DSPs such as Amazon , as well as third-party Brand Safety vendors such asDoubleVerify is desirable
• Involvement with forecasting and running campaigns across multiple countries / languages

Life atWPP Media& Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, andwe’rejust as committed to employee growth as we are to responsible media investment.WPP Mediaemployees can tap into the globalWPP Media& WPP networks to pursue their passions, grow their networks, and learn at thecutting edgeof marketing and advertising. We have a variety of employee resource groups and host frequent in-office eventsshowcasingteam wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Mediais an equal opportunity employer and considers applicants for all positions without discrimination or regard toparticular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens whenwe'retogether, fostering creativity, collaboration, and connection.That'swhywe’veadopted a hybrid approach, with teams in the office around four days a week. If yourequireaccommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

Please read our Privacy Notice (https://www.the company.com/pages/privacy-policy) for more information on how we process the information you provide.

#LI-Promoted

Please read our Privacy Notice for more information on how we process the information you provide.