Programmatic Manager

Walk-In Media; Greater London; On-site; GBP 50,000 - 80,000; Full time

Job summary

Walk-In Media in Greater London is seeking a seasoned programmatic trading specialist to own activation plans across DSPs, with a focus on Amazon DSP and CTV/SVOD campaigns.

You will translate briefs into actionable activation strategies, manage trafficking, and optimise campaigns while collaborating with Planning and AV teams. Strong data skills and client-facing communication are essential.

Qualifications

• Hands-on programmatic trading across DSPs
• Familiarity with CTV/SVOD and Amazon DSP
• Strong data-driven delivery and client storytelling
• Proactive, organised and detail-oriented under pressure
• Interest in AI/automation shaping programmatic trading

Responsibilities

• Translate briefs into detailed programmatic activation plans for CTV/SVOD and Amazon DSP
• Manage campaign setup, trafficking and optimisation across DSPs, focusing on Amazon DSP and CTV partners
• Research inventory sources, ad formats and tactics as CTV/SVOD landscape evolves
• Coordinate with ad operations to ensure correct trafficking and pixel implementation
• Work with planning teams to ensure programmatic recommendations align with media strategy
• Analyse campaign data to identify optimisation opportunities
• Support client teams with campaign commentary and post-campaign learnings
• Maintain relationships with media, data, and tech partners
• Train junior team members on campaign setup and platform use

Skills

DSP experience

Programmatic trading

CTV advertising

Excel analytics

Client-facing communication

Tools

Excel

Google DV360

Job description

Who We're Looking For…

• Someone with solid, hands-on programmatic trading experience across DSPs and channels, ideally with familiarity of CTV/SVOD and Amazon DSP
• Someone who is confident working with data to optimise delivery and translate platform performance into clear client narratives.
• Someone who is proactive, organised, detail-oriented and able to work under pressure, energised by both campaign execution and staying ahead of a fast-moving streaming landscape
• Someone with great communication and interpersonal skills, who takes responsibility and accountability.
• Someone curious about how AI and automation are shaping the future of programmatic trading, and open to helping shape our approach as we build it out.

Role Responsibilities

• Work closely with Planning and AV teams to translate briefs and strategic direction from planning into detailed programmatic activation plans, with particular ownership of CTV/SVOD and Amazon DSP campaigns
• Manage campaign setup, trafficking and optimisation across DSPs, with a focus on Amazon DSP and CTV supply partners (Prime Video, Netflix, Disney+, Paramount+ and more)
• Research and recommend inventory sources, ad formats and tactics as the CTV/SVOD landscape evolves
• Work with ad operations to ensure correct trafficking and pixel implementation
• Work closely with planning teams to ensure programmatic recommendations complement overall media strategy and campaign objectives
• Analyse campaign data to identify optimisation opportunities.
• Support client teams with campaign commentary, learnings and post-campaign analysis
• Maintain and grow strong relationships with key media, data, and tech partners
• Support and train junior team members on campaign setup and platform use

Core Skills Required

• Strong working knowledge of Amazon DSP and at least one other major DSP.
• Hands-on experience running programmatic campaigns, and recent CTV experience preferred.
• Understanding of programmatic targeting, bidding strategies and inventory types (bidded and reservation)
• Strong analytical skills, confident working in Excel
• Understanding of relevant performance and brand metrics
• Confident client-facing and presentation skills
• Interest and awareness of wider digital and offline media channels