Programmatic Display Lead – Campaign Architect

Merkle Italia; Greater London; Hybrid; GBP 42,000 - 62,000; Full time

Benefits offered by this job

Private Medical Insurance

Virtual GP

Wellbeing days

Flexible holiday swaps

Retail discounts

Gym access

Tech schemes

Job summary

Amplifi in London is seeking an Integrated Display Executive to lead the daily delivery of digital display and programmatic campaigns. You will build and activate campaigns, monitor performance, optimise delivery against KPIs and budgets, and collaborate with senior staff to ensure timely, accurate results.

As your experience grows, you’ll take on more responsibility for optimisation, reporting, and mentoring junior colleagues while working in a hybrid setup from the London office.

Qualifications

• Experience executing digital display and/or programmatic campaigns.
• Hands‑on activation of campaigns across multiple DSPs.
• Strong reporting, analysis, and optimisation capabilities.
• Proficient Excel and PowerPoint for reporting and analysis.
• Excellent attention to detail and proactive problem‑solving mindset.

Responsibilities

• Build, activate, manage, and optimise display and programmatic campaigns across multiple DSPs in line with agreed strategies and GYSIO processes.
• Deliver campaigns across display and video, including YouTube and connected TV (CTV), and where appropriate, audio and DOOH formats.
• Monitor pacing, budgets, and performance against KPIs, implementing optimisation changes to improve outcomes.
• Pull, analyse, and interpret campaign data to support performance reporting and post‑campaign analyses.
• Share optimisations and learnings on weekly/bi‑weekly calls with clients.
• Liaise with media owners on creative deadlines, trafficking, troubleshooting, and delivery issues.
• Support Junior Associates with QA checks, workflow guidance, and knowledge sharing.
• Follow established processes for booking, billing, reconciliation, and governance.

Skills

Campaign activation

DSPs & ad servers

Campaign reporting

Excel & PowerPoint

Attention to detail

Tools

DV360

The Trade Desk

Amazon DSP

CM360

Job description

Amplifi in London is seeking an Integrated Display Executive to lead the daily delivery of digital display and programmatic campaigns. You will build and activate campaigns, monitor performance, optimise delivery against KPIs and budgets, and collaborate with senior staff to ensure timely, accurate results.

As your experience grows, you’ll take on more responsibility for optimisation, reporting, and mentoring junior colleagues while working in a hybrid setup from the London office.