Integrated Display Executive

Merkle Italia; Greater London; Hybrid; GBP 42,000 - 62,000; Full time

Benefits offered by this job

Private Medical Insurance

Virtual GP

Wellbeing days

Flexible holiday swaps

Retail discounts

Gym access

Tech schemes

Job summary

Amplifi in London is seeking an Integrated Display Executive to lead the daily delivery of digital display and programmatic campaigns. You will build and activate campaigns, monitor performance, optimise delivery against KPIs and budgets, and collaborate with senior staff to ensure timely, accurate results.

As your experience grows, you’ll take on more responsibility for optimisation, reporting, and mentoring junior colleagues while working in a hybrid setup from the London office.

Qualifications

• Experience executing digital display and/or programmatic campaigns.
• Hands‑on activation of campaigns across multiple DSPs.
• Strong reporting, analysis, and optimisation capabilities.
• Proficient Excel and PowerPoint for reporting and analysis.
• Excellent attention to detail and proactive problem‑solving mindset.

Responsibilities

• Build, activate, manage, and optimise display and programmatic campaigns across multiple DSPs in line with agreed strategies and GYSIO processes.
• Deliver campaigns across display and video, including YouTube and connected TV (CTV), and where appropriate, audio and DOOH formats.
• Monitor pacing, budgets, and performance against KPIs, implementing optimisation changes to improve outcomes.
• Pull, analyse, and interpret campaign data to support performance reporting and post‑campaign analyses.
• Share optimisations and learnings on weekly/bi‑weekly calls with clients.
• Liaise with media owners on creative deadlines, trafficking, troubleshooting, and delivery issues.
• Support Junior Associates with QA checks, workflow guidance, and knowledge sharing.
• Follow established processes for booking, billing, reconciliation, and governance.

Skills

Campaign activation

DSPs & ad servers

Campaign reporting

Excel & PowerPoint

Attention to detail

Tools

DV360

The Trade Desk

Amazon DSP

CM360

Job description

Integrated Display Executive Overview Executive, Integrated Display | Amplifi | London | Permanent | Hybrid

About Amplifi

Amplifi is the supply-side platform of dentsu, consisting of three pillars: Investment Management, Media Trading (Media Owner Services and Principal Buying) and Content (Original Partnerships & Entertainment); all underpinned by Supply-Side Management practices. Amplifi is the investment and innovation arm of dentsu across all media channels and entertainment content. The proposition is based on the delivery of value for all in everything we do. Our focus is to deliver the best possible media value for clients through leveraged media buying, sustainable media income and enable innovation with the supply-side with product, services and capabilities.

Purpose of the Role

As an Integrated Display Executive, you'll be responsible for the day-to-day delivery of digital display and programmatic campaigns across managed service and insertion order (IO) bookings. You'll build and activate campaigns, monitor performance, and optimise delivery against agreed KPIs and budgets. You'll work closely with Senior Executives and Managers to ensure campaigns are delivered accurately, on time, and in line with client objectives. As your experience develops, you'll take increasing responsibility for optimisation, reporting, and supporting junior team members.

What You'll Do

• Build, activate, manage, and optimise display and programmatic campaigns across multiple DSPs in line with agreed strategies and GYSIO processes.
• Deliver campaigns across display and video, including YouTube and connected TV (CTV), and, where appropriate, audio and digital out-of-home (DOOH) formats.
• Monitor pacing, budgets, and performance against KPIs, implementing optimisation changes to improve outcomes.
• Pull, analyse, and interpret campaign data to support performance reporting and post-campaign analyses.
• Share optimisations and learnings on weekly/bi-weekly calls with clients.
• Liaise with media owners on creative deadlines, trafficking, troubleshooting, and delivery issues.
• Support Junior Associates with quality assurance checks, workflow guidance, and knowledge sharing.
• Follow established processes for booking, billing, reconciliation, and governance.

How You'll Succeed

Deliver campaigns accurately, on time, and within agreed budgets. Maintain effective campaign pacing and performance against defined KPIs. Identify and implement optimisation opportunities that improve campaign outcomes. Produce clear, accurate reporting and performance insights. Collaborate effectively with Senior Executives, Managers, media owners, and wider team members. Maintain high standards of quality assurance, governance, and operational process compliance.

What You'll Bring

Essential Skills

• Experience executing digital display and/or programmatic campaigns, including hands‑on campaign activation.
• Working knowledge of DSPs and ad servers, with experience using platforms such as DV360, The Trade Desk, Amazon DSP, or CM360.
• Strong organisational skills and the ability to manage multiple campaigns simultaneously.
• Confident Excel and PowerPoint skills for reporting and analysis.
• Strong attention to detail and a proactive problem‑solving mindset.

What we offer

This is a permanent role. The team is based in our London office on a hybrid working basis.

Benefits

At dentsu, we've built a benefits package that supports every chapter of your life. From company-funded Private Medical Insurance, a 24/7 Virtual GP and a generous sick-pay policy to wellbeing days, volunteering time, flexible bank-holiday swaps and great everyday perks like retail discounts, gym access and tech schemes — we make it easier to live well, not just work well. Our employee‑led resource groups have helped shape policies that genuinely matter enhanced maternity, paternity and carers leave, extended sick leave, menopause and baby‑loss support, plus 10 fertility treatment days. Combined with life assurance, income protection, financial education tools and flexible savings options, you'll find a workplace that invests in you — your health, your family, your future.

About Dentsu

Dentsu is an integrated growth and transformation partner to the world's leading organisations. Founded in 1901 in Tokyo, Japan, and now operating in approximately 120 countries and regions, we bring together the power of a global network of leadership brands to deliver impactful, end‑to‑end growth solutions. Through our client promise, Innovating to Impact, we drive growth through integrated services across Media, Customer Experience Management (CXM), and Creative. Our business transformation (BX) mindset, combined with a focus on experience transformation (EX), drives sustainable growth for brands, people, and society. Our commitment to innovation, collaboration, and diversity enables us to continuously evolve, pushing boundaries while delivering measurable impact in a fast‑changing world.

Inclusion and Diversity

At Dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual. We believe that diversity fuels creativity and innovation, benefiting our employees, partners, and communities. We welcome applications from all individuals, regardless of race, ethnicity, nationality, religion, gender, gender identity, sexual orientation, age, disability, marital status, or any other protected characteristic. Beyond recruitment, we strive to create an environment where everyone feels respected, supported, and empowered to bring their authentic selves to work. We recognize the importance of work‑life balance and are open to discussing flexible working arrangements for all roles. If you need reasonable adjustments due to a disability or medical condition during our recruitment process, please contact us at [e-mail], quoting the reference number of the role that you are applying for. Your needs will be handled with respect and confidentiality to ensure an inclusive and accessible experience.

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