Programmatic Digital Out Of Home Planner

Rebel Lion Advertising Limited; Greater London, Cardiff; Hybrid; GBP 40,000 - 60,000; Full time

Benefits offered by this job

25 days annual leave

Private healthcare (probation)

Company pension scheme

Company laptop

Training and professional development

Regular team and company events

Wellbeing support

Flexible working

Job summary

Rebel Lion Advertising Limited is seeking a Programmatic DOOH Planner to own campaign delivery across SSP platforms, from setup through to optimisation and reporting. You will be the technical and commercial backbone, managing deals, troubleshooting issues, and acting as a key contact for agencies and DSP partners on campaign delivery.

Key duties include campaign setup, launches, optimisation, reporting, and revenue-related activities.

Qualifications

• 3+ years' experience in advertising services.
• 3+ years' experience in programmatic advertising (online or other channels).
• Excellent written and spoken English.
• Strong understanding of agency structures and workflows.
• Deep knowledge of SSPs, DSPs, ad exchanges, and mediation.
• Strong analytical skills with the ability to translate data into optimisation actions.

Responsibilities

• Own campaign delivery from setup through to optimisation and reporting.
• Manage deals, troubleshooting issues, and serve as main contact for agencies and DSP partners.
• Coordinate campaign and ad server setup, creative approvals, launches and optimisations.
• Handle proposals, quotations and payments; manage revenue reporting.
• Maintain client/partner relationships and provide regular performance updates.

Skills

Programmatic advertising

DOOH

Campaign management

Data analysis

Negotiation

English proficiency

Tools

SSP platforms

DSPs

Ad exchanges

CMS coordination

Job description

Programmatic Digital Out Of Home Planner

Full-time

London / Cardiff

About This Role

We're looking for a Programmatic DOOH Planner to take ownership of campaign delivery across our SSP platforms, from setup through to optimisation and reporting. You'll be the technical and commercial backbone of our programmatic offering - managing deals, troubleshooting issues, and acting as a key point of contact for agencies and DSP partners on campaign delivery.

• Campaign & Commercial Operations
• Campaign and ad server setup
• Creative approval, campaign launch, optimisation, and troubleshooting Proposal creation, quotations, and payment collection
• Client / Partner Management, Reporting & Administration
• Agency and DSP communication
• SSP management and CMS coordination
• Revenue reporting and monthly steering
• Screen onboarding, testing, and inventory coordination

Broader Responsibilities

Support development of R4's programmatic sales strategy, identifying new revenue opportunities across SSPs and DSPs Manage SSP partnerships, pricing policy, and CPM rate setting Coordinate inventory onboarding and technical integration with CMS/SSP partners, troubleshooting issues as they arise Educate buyers on programmatic vs. traditional direct buying Build compelling programmatic proposals and product materials Negotiate and manage SSP and buyer agreements, adjusting deals throughout campaign periods Monitor campaign performance, providing data-led optimisation insights to clients Own programmatic reporting dashboards and deliver periodic performance updates to management

Requirements

• Excellent written and spoken English
• 3+ years' experience in advertising services
• 3+ years' experience in programmatic advertising (online or other channels)
• Strong understanding of agency structures and workflows
• Deep knowledge of SSPs, DSPs, ad exchanges, and mediation
• Strong analytical skills with the ability to translate data into optimisation actions
• Excellent communication, negotiation, and presentation skills
• Comfortable working collaboratively in a fast-paced, international environment
• Results-driven with a track record of hitting performance targets

What You Get

• The chance to shape programmatic DOOH strategy at a growing, ambitious agency
• Exposure to a genuinely international client and partner base
• 25 days annual leave, plus UK bank holidays
• Private healthcare is available after the successful completion of probation
• Company pension scheme, with employer contribution
• Company laptop and full working setup provided
• Training and professional development support, aligned to progression
• Regular team and company events
• Wellbeing support, including mental health awareness initiatives
• Flexible working where appropriate, once core responsibilities are embedded