Programmatic Cross‑Channel Growth Lead

Adelphi Group; Greater London; On-site; GBP 65,000 - 90,000; Full time

Job summary

OMD UK is seeking a Programmatic Cross‑Channel Manager to lead end-to-end planning and activation of cross‑channel programmatic campaigns for Aviva, within our London office. The role blends hands-on planning with strategic client partnership and team leadership.

You will own programmatic delivery across Display, Video and Connected TV, working with multiple DSPs and internal teams to optimise performance and drive results.

Qualifications

• Experience in programmatic media planning or buying, ideally both, within an agency environment.
• Strong understanding of the programmatic ecosystem and how channels work together.
• Familiarity with multiple DSPs.
• Confidence managing client relationships and explaining the programmatic ecosystem clearly.
• Ability to manage expectations, work at a fast pace, and build strong colleague relationships.

Responsibilities

• Owning end-to-end programmatic delivery from planning through to activation, reporting and optimisation.
• Acting as the day-to-day programmatic contact for clients and internal stakeholders, building trusted and productive relationships.
• Developing clear, effective programmatic strategies across Display, Video and Connected TV across a portfolio of DSPs.
• Leading campaign performance reviews, translating data into insight and practical recommendations.
• Working closely with offshore activation teams to ensure high-quality execution and a strong one-team culture.
• Managing operational elements including timelines, reporting cycles and ensuring financial accuracy.
• Contributing to wider OM initiatives, sharing best practice and helping evolve how the team works.

Skills

Programmatic planning

Programmatic buying

DSP platforms

Client management

Campaign optimization

Tools

DV360

The Trade Desk

MediaMath

Job description

OMD UK is seeking a Programmatic Cross‑Channel Manager to lead end-to-end planning and activation of cross‑channel programmatic campaigns for Aviva, within our London office. The role blends hands-on planning with strategic client partnership and team leadership.

You will own programmatic delivery across Display, Video and Connected TV, working with multiple DSPs and internal teams to optimise performance and drive results.