Programmatic and Display Manager - Senior Associate

JP Morgan Chase; City of Westminster; On-site; GBP 85,000 - 125,000; Full time

Job summary

JPMorgan Chase & Co. in the United Kingdom seeks a senior Digital Media lead to own programmatic display, YouTube ads, and demand-generation strategies across markets and brands.

You will translate business goals into clear, prioritized plans and drive cross-geo execution with a focus on growth and efficiency. You'll set up, manage, and optimise campaigns, oversee budgets and bidding, and collaborate with Analytics, Technology, Legal, and Finance teams to ensure compliance and measurable

Qualifications

• Experience planning, activating, and optimising Programmatic Display campaigns.
• Proven experience managing YouTube and online video campaigns.
• Ability to translate business objectives into channel strategies with clear commercial rationale.
• Experience managing material media budgets, pacing investments.
• Strong analytical skills and data-driven decision making.
• Experience working in regulated marketing environments.

Responsibilities

• Develop and own Programmatic Display, YouTube Ads, and Demand Generation strategies across markets and brands.
• Set up, activate, manage, and optimise campaigns across platforms including budgeting, bidding, audience targeting, and troubleshooting.
• Monitor performance, diagnose drivers, and take action to improve acquisition efficiency and customer quality.
• Collaborate with Analytics, Technology, Legal, Compliance, and Finance teams to ensure tracking, attribution, and governance.
• Mentor junior colleagues and establish operating procedures to support team growth and scalability.

Skills

Programmatic Display

YouTube Ads

Demand Generation

Campaign Management

Budgeting & Forecasting

Stakeholder Management

Leadership & Mentoring

Tools

DSPs

MMPs

Job description

• Develop and own Programmatic Display, YouTube Ads, and Demand Generation channel strategies that translate business and campaign objectives into clear, prioritised plans across markets and brands
• Directly set up, activate, manage, and optimise campaigns across relevant platforms - including budget pacing, bidding, audience targeting, inventory, creative rotation, and troubleshooting
• Assess competing opportunities across markets, brands, and products and recommend where investment, optimisation, and team capacity should be focused based on commercial impact, customer value, and delivery feasibility
• Monitor campaign and customer outcomes, diagnose performance drivers, and take timely action to improve acquisition efficiency, customer quality, and overall media effectiveness
• Develop the role of YouTube and platform-native demand formats across the customer journey, connecting consideration, demand creation, and measurable customer outcomes
• Partner with Analytics and Technology teams to improve tracking, reporting, attribution, incrementality, and the use of customer-value signals in planning and optimisation
• Ensure all campaigns meet brand, legal, privacy, financial promotion, brand safety, and internal control requirements, maintaining clear and auditable records across approvals, quality assurance, and campaign changes
• Brief, challenge, and hold agencies, platforms, publishers, and technology partners accountable for the quality, pace, and commercial impact of their work
• Collaborate closely with Media, Campaign, Product, Analytics, Legal, Compliance, and Finance teams to align channel activity with business priorities and customer needs

• Mentor junior colleagues and help establish clear operating procedures, quality standards, and escalation routes to support team growth and scalability

  Are you ready to lead one of the most commercially impactful digital media disciplines across a global financial services firm? This is a rare opportunity to combine strategic channel leadership with hands-on campaign expertise, working at the intersection of media, data, technology, and customer growth - at scale, across multiple markets and brands., Formal training or certification on product management concepts and applied experience

• Demonstrated hands-on experience planning, activating, and optimising Programmatic Display campaigns through leading demand-side platforms
• Proven experience managing YouTube and online video campaigns, including audience strategy, creative, bidding, inventory, and measurement
• Demonstrated ability to translate business objectives into channel strategies, investment decisions, and optimisation actions with clear commercial rationale
• Experience managing material media budgets, pacing investment, and balancing growth, customer quality, cost, and operational capacity
• Strong ability to interpret performance and customer data, diagnose issues, and identify opportunities independently
• Experience managing agencies, media platforms, or technology partners, including constructive challenge and delivery accountability
• Experience working within governance, compliance, or regulated marketing environments, with strong attention to detail and control execution
• Clear communication and stakeholder management skills, with the ability to work effectively across multidisciplinary and geographically distributed teams

Preferred qualifications, capabilities, and skills

• Experience using DSPs and MMPs or comparable platform-native formats as part of an integrated media strategy
• Cross-channel experience preferred
• In-app acquisition campaign management preferred
• Familiarity with incrementality testing, advanced attribution methodologies, and the application of customer-value signals in media planning
• Experience supporting or managing distributed delivery teams, including offshore or nearshore execution resources
• Background in financial services, regulated industries, or other complex, multi-market marketing environments

• Experience proactively identifying and scaling new formats, technologies, or partners through structured testing and clear decision frameworks

  J.P. Morgan is a global leader in financial services, providing strategic advice and products to the world's most prominent corporations, governments, wealthy individuals and institutional investors. Our first-class business in a first-class way approach to serving clients drives everything we do. We strive to build trusted, long-term partnerships to help our clients achieve their business objectives., Our professionals in our Corporate Functions cover a diverse range of areas from finance and risk to human resources and marketing. Our corporate teams are an essential part of our company, ensuring that we're setting our businesses, clients, customers and employees up for success.

Marketing & Communications teams shape the firm's brand and protect and grow the firm's excellent reputation across the world. They deepen relationships with customers through shared passions with a best in class portfolio of partnerships globally. Through the use of data and analytics, they create and deliver marketing campaigns or servicing messages through our websites, mobile apps, and paid media channels based on what is best for the customer.