Conversion Rate Optimisation Manager

Aumni; Greater London; On-site; GBP 70,000 - 110,000; Full time

Job summary

J.P. Morgan is seeking a Conversion Rate Optimisation Manager in the United Kingdom to optimize the customer journey and boost acquisition across web and app platforms.

You will work cross-functionally to identify opportunities, build hypotheses, test at scale, and communicate results to the business. The role involves owning the experiment roadmap, collaborating with the Head of Growth Marketing, and strengthening SEO alignment for web and app pages.

Qualifications

• Strong commercial acumen and analytical skills.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects simultaneously and work with multiple stakeholders.
• Experience ideating, delivering, and implementing results from web and Appstore experiments.
• Familiarity with content management systems (CMS) and website optimization tools.

Responsibilities

• Data analysis and insight generation to construct evidence-based hypotheses for testing.
• Coordinate and deploy CRO initiatives across web and app store platforms.
• Own and manage a prioritised experiment roadmap communicated to the business.
• Monitor and report on page performance metrics across web and app store platforms.

Skills

Commercial acumen

Analytical skills

Organizational skills

Experimentation

Verbal communication

Project management

CMS familiarity

Cross-functional teamwork

Tools

JIRA

Job description

Are you looking for a new opportunity to use your Web and Marketing skills to support our business as it continues to grow?

As a Conversion Rate Optimisation Manager you will be responsible for optimizing the customer journey and increasing customer acquisition across web and app store platforms for Chase UK. This role works cross-functionally to identify opportunities to improve conversion, build hypotheses, test at scale, and communicate results to the business.

Job Responsibilities

• Data analysis and insight generation - Utilise analytical tools and research, qual and quant, to construct evidence-based hypotheses for testing
• Coordination and deployment of Conversion Rate Optimization Initiatives - Collaborate with Head of Growth Marketing to plan, deploy, and analyze experimental changes to the website and app store aimed at improving customer conversion rates.
• Own and manage experiment roadmap - Use commercial understanding and a deep knowledge of business objectives and context to manage a prioritised roadmap of experimentation which is regularly communicated to the business
• Performance Monitoring - Monitor and report on page performance metrics across both web and app store platforms, identifying trends and opportunities for improvement.
• Product Page & Store Listing Management - Develop and manage custom product pages and store listings across Appstore and Google Play, ensuring alignment with acquisition campaigns and strategies.
• SEO Collaboration - Work closely with the SEO Manager to ensure web and app store pages are indexing highly on search engines and large language models (LLMs). Coordinate web updates and deployment of new content to support SEO objectives.

Required qualifications, skills and capabilities:

• Strong commercial acumen and analytical skills
• Strong organizational skills and attention to detail
• Experience ideating, delivering, and implementing results at pace from web and Appstore experiments
• Excellent written and verbal communication skills.
• Ability to manage multiple projects simultaneously, collaborating with several stakeholders.
• Familiarity with content management systems (CMS) and website optimization tools.
• Ability to work effectively in a cross-functional team environment.

Preferred qualifications, skills and capabilities:

• Experience in CRO or conversion testing
• Experience with workflow management tools such as JIRA
• Familiarity with SEO and AIO best practices
• Experience of working in a highly regulated industry

#ICBCareer

J.P. Morgan is a global leader in financial services, providing strategic advice and products to the world's most prominent corporations, governments, wealthy individuals and institutional investors. Our first-class business in a first-class way approach to serving clients drives everything we do. We strive to build trusted, long-term partnerships to help our clients achieve their business objectives.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

Our professionals in our Corporate Functions cover a diverse range of areas from finance and risk to human resources and marketing. Our corporate teams are an essential part of our company, ensuring that we’re setting our businesses, clients, customers and employees up for success.

Marketing & Communications teams shape the firm’s brand and protect and grow the firm’s excellent reputation across the world. They deepen relationships with customers through shared passions with a best in class portfolio of partnerships globally. Through the use of data and analytics, they create and deliver marketing campaigns or servicing messages through our websites, mobile apps, and paid media channels based on what is best for the customer.

Web and Appstore Marketing Manager