Programmatic and Display Manager - Senior Associate

Aumni; Greater London; On-site; GBP 90,000 - 120,000; Full time

Job summary

JPMorganChase is seeking a Programmatic Display Manager within the EMEA Media team to own strategy, planning, activation, and optimization of Programmatic Display, YouTube Ads, and Demand Generation across multiple markets and brands.

You will combine performance signals with commercial judgment and collaborate cross-functionally to drive business impact while shaping team capability as the function evolves.

Qualifications

• Hands-on programmatic planning, activation, and optimization skills.
• YouTube and video campaign management experience.
• Ability to translate business objectives into channel strategies.
• Experience managing media budgets with growth and quality balance.
• Experience in governance or regulated marketing environments.

Responsibilities

• Develop and own programmatic display, YouTube Ads, and demand generation strategies across markets and brands.
• Set up, activate, manage, and optimize campaigns across platforms with budget pacing and targeting.
• Assess opportunities across markets and products to prioritize investments.
• Monitor performance, diagnose drivers, and improve acquisition efficiency.
• Collaborate with Analytics and Tech teams to enhance tracking and attribution.
• Ensure campaigns meet brand, privacy, and compliance requirements with auditable records.
• Brief and challenge agencies and partners for quality and impact.
• Mentor juniors and establish scalable operating procedures.

Skills

Programmatic Display

YouTube Ads

Demand Generation

Budget Management

Governance & Compliance

Stakeholder Management

Education

Product management cert

Tools

DV360

The Trade Desk

GA360

Job description

Are you ready to lead one of the most commercially impactful digital media disciplines across a global financial services firm? This is a rare opportunity to combine strategic channel leadership with hands‑on campaign expertise, working at the intersection of media, data, technology, and customer growth — at scale, across multiple markets and brands.

As a Programmatic Display Manager at JPMorganChase within the EMEA Media team, you will own the strategy, planning, activation, and optimisation of Programmatic Display, YouTube Ads, and Demand Generation activity across multiple markets, brands, and products. You will bring together performance signals, commercial judgement, and cross‑functional collaboration to prioritise the opportunities with the greatest business impact — while helping to shape the team's capability and ways of working as the function continues to evolve.

Job responsibilities

• Develop and own Programmatic Display, YouTube Ads, and Demand Generation channel strategies that translate business and campaign objectives into clear, prioritised plans across markets and brands
• Directly set up, activate, manage, and optimise campaigns across relevant platforms — including budget pacing, bidding, audience targeting, inventory, creative rotation, and troubleshooting
• Assess competing opportunities across markets, brands, and products and recommend where investment, optimisation, and team capacity should be focused based on commercial impact, customer value, and delivery feasibility
• Monitor campaign and customer outcomes, diagnose performance drivers, and take timely action to improve acquisition efficiency, customer quality, and overall media effectiveness
• Develop the role of YouTube and platform‑native demand formats across the customer journey, connecting consideration, demand creation, and measurable customer outcomes
• Partner with Analytics and Technology teams to improve tracking, reporting, attribution, incrementality, and the use of customer‑value signals in planning and optimisation
• Ensure all campaigns meet brand, legal, privacy, financial promotion, brand safety, and internal control requirements, maintaining clear and auditable records across approvals, quality assurance, and campaign changes
• Brief, challenge, and hold agencies, platforms, publishers, and technology partners accountable for the quality, pace, and commercial impact of their work
• Collaborate closely with Media, Campaign, Product, Analytics, Legal, Compliance, and Finance teams to align channel activity with business priorities and customer needs
• Mentor junior colleagues and help establish clear operating procedures, quality standards, and escalation routes to support team growth and scalability

Required qualifications, capabilities, and skills

• Formal training or certification on product management concepts and applied experience
• Demonstrated hands‑on experience planning, activating, and optimising Programmatic Display campaigns through leading demand‑side platforms
• Proven experience managing YouTube and online video campaigns, including audience strategy, creative, bidding, inventory, and measurement
• Demonstrated ability to translate business objectives into channel strategies, investment decisions, and optimisation actions with clear commercial rationale
• Experience managing material media budgets, pacing investment, and balancing growth, customer quality, cost, and operational capacity
• Strong ability to interpret performance and customer data, diagnose issues, and identify opportunities independently
• Experience managing agencies, media platforms, or technology partners, including constructive challenge and delivery accountability
• Experience working within governance, compliance, or regulated marketing environments, with strong attention to detail and control execution
• Clear communication and stakeholder management skills, with the ability to work effectively across multidisciplinary and geographically distributed teams

Preferred qualifications, capabilities, and skills

• Experience using DSPs and MMPs or comparable platform‑native formats as part of an integrated media strategy
• Cross‑channel experience preferred
• In‑app acquisition campaign management preferred
• Familiarity with incrementality testing, advanced attribution methodologies, and the application of customer‑value signals in media planning
• Experience supporting or managing distributed delivery teams, including offshore or nearshore execution resources
• Background in financial services, regulated industries, or other complex, multi‑market marketing environments
• Experience proactively identifying and scaling new formats, technologies, or partners through structured testing and clear decision frameworks

J.P. Morgan is a global leader in financial services, providing strategic advice and products to the world’s most prominent corporations, governments, wealthy individuals and institutional investors. Our first‑class business in a first‑class way approach to serving clients drives everything we do. We strive to build trusted, long‑term partnerships to help our clients achieve their business objectives.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

Our professionals in our Corporate Functions cover a diverse range of areas from finance and risk to human resources and marketing. Our corporate teams are an essential part of our company, ensuring that we’re setting our businesses, clients, customers and employees up for success.

Marketing & Communications teams shape the firm’s brand and protect and grow the firm’s excellent reputation across the world. They deepen relationships with customers through shared passions with a best in class portfolio of partnerships globally. Through the use of data and analytics, they create and deliver marketing campaigns or servicing messages through our websites, mobile apps, and paid media channels based on what is best for the customer.

Shape Programmatic & Display strategy across EMEA — driving customer growth through data‑led, multi‑market media execution.