Programmatic Account Manager: Data-Driven Growth & Testing

WPP Media; Greater London; Hybrid; GBP 40,000 - 60,000; Full time

Benefits offered by this job

Competitive medical benefits

Group retirement plans

Vision and dental insurance

Significant paid time off

Employee discounts

Job summary

WPP Media Limited is seeking a Programmatic Account Manager to lead campaign management, optimise across channels, and develop strategic plans that exceed client expectations. You will collaborate closely with the Cross Channel Account Director and Global Operations Centre to deliver best-in-class programmatic activity with data-driven insights.

You will manage client and partner relationships, design testing roadmaps, and mentor junior team members.

Qualifications

• Experience in programmatic media buying and campaign optimisation.
• Ability to design media plans aligned to client KPIs and objectives.
• Ability to translate complex data into actionable insights and testing roadmaps.
• Strong client and partner relationship management skills.

Responsibilities

• Oversee implementation, management, and daily optimisation of campaigns to hit client KPIs.
• Create media plans designed to achieve specified KPIs.
• Develop programmatic strategy for client portfolios and manage regular client communications.
• Lead and coach junior team members and support line manager in delivery.

Skills

Campaign management

Client management

People management

Operational excellence

DSPs / Google Ads

Data analysis

Testing roadmaps

Effective communication

Tools

Google Ads

DSPs

Buying templates

Job description

WPP Media Limited is seeking a Programmatic Account Manager to lead campaign management, optimise across channels, and develop strategic plans that exceed client expectations. You will collaborate closely with the Cross Channel Account Director and Global Operations Centre to deliver best-in-class programmatic activity with data-driven insights.

You will manage client and partner relationships, design testing roadmaps, and mentor junior team members.