Account Manager, Programmatic, GCS

WPP Media; Greater London; Hybrid; GBP 40,000 - 60,000; Full time

Benefits offered by this job

Competitive medical benefits

Group retirement plans

Vision and dental insurance

Significant paid time off

Employee discounts

Job summary

WPP Media Limited is seeking a Programmatic Account Manager to lead campaign management, optimise across channels, and develop strategic plans that exceed client expectations. You will collaborate closely with the Cross Channel Account Director and Global Operations Centre to deliver best-in-class programmatic activity with data-driven insights.

You will manage client and partner relationships, design testing roadmaps, and mentor junior team members.

Qualifications

• Experience in programmatic media buying and campaign optimisation.
• Ability to design media plans aligned to client KPIs and objectives.
• Ability to translate complex data into actionable insights and testing roadmaps.
• Strong client and partner relationship management skills.

Responsibilities

• Oversee implementation, management, and daily optimisation of campaigns to hit client KPIs.
• Create media plans designed to achieve specified KPIs.
• Develop programmatic strategy for client portfolios and manage regular client communications.
• Lead and coach junior team members and support line manager in delivery.

Skills

Campaign management

Client management

People management

Operational excellence

DSPs / Google Ads

Data analysis

Testing roadmaps

Effective communication

Tools

Google Ads

DSPs

Buying templates

Job description

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

Role Summary and Impact:

The Programmatic Account Manager willbe responsible formanaging and optimising campaigns. While also developing programmatic plans which exceed our client’s expectations whether branding or ROI driven. Contributing to the execution of programmatic media activity you will work closely with theCross Channel AccountDirector &Global Operations Centre. To execute best in class programmatic strategy whilst developing insightful commentary through data analysis.

Key Responsibilities:

CampaignManagement:

• Oversight of the implementation, management, and daily optimisation of campaign activity. To ensure that you excel in reaching your clientobjectivesand KPIs
• Competently create media plans designed to achieve specified KPIs
• Understand the products and solutions that could be relevant for clients that have been developed within the group.
• Take ownership of some elements of the testing plans of your clients and suggest innovative ideas for testing, including planning, executing & evaluating tests with methodical accuracy.

Client andPartner Management:

• Create/design programmatic strategy for client portfolio, ensuring strategy is clear and mostappropriate tothe client'sobjectivesand KPIs
• Direct client servicing exposure with regular contact via weekly calls, campaign briefings and presenting performance in detail
• Complete client reporting and analyse campaign results extracting insight to provide recommendations for future activity
• Develop strong relationships with media owners and other service providers to select the mostappropriate suppliersfor campaigns.

People Management:

• Working with your line manager to ensure the effective management of more junior team members, ensuring workloads are sufficientlymonitored&prioritisedand thatdeadlines are met.
• Working with line manager and team leadership to help train and develop junior team members. Leading by example to motivate and encourage those with less experience.

Operational Excellence:

• Theappropriate useof tools to drive accountability in programmatic buying, operational efficiencies, and actionable business insights, with the scoping of agreed client outputs.
• Ensure financial accuracy, integrating the planning and buying process, and reconciliation of spends, including client terms and programmatic fees, via buying templates and processes.
• Support on the day-to-day QA process, minimizing errors and ensuring consistent andaccurateadherence to process with both teams locally and in the Global Hub

Skills and Experience:

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinaryby Leading Collectively to Inspire transformational Creativity.
• Create an Open environmentby Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimisticallyby Championing Growth and Development to Mobilize the Enterprise.
• Passionate about programmatic activation and driving continued excellence.
• Confidence inusing DSPs, including Google Ads.
• Ability to translate technical and complex points to non-technical audiences and coach others to do the same.
• Analytically minded with an aptitude for handling large data sets toidentifytrends and actionable insights
• Ability to develop and execute comprehensive testing roadmaps in the Programmatic space – audience, media, creative
• Excellent communication skills, both verbal and written, will be particularly important in building & developing client and supplier relationships
• Ability to communicate effectively with people from all diverse backgrounds, cultures, countries.

Life at WPP Media & Benefits:

Our passion for shaping the next era of media includes investing in our employees to help them do their best work and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision and dental insurance, significant paid time off, preferential partner discounts and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we're together, fostering creativity, collaboration and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location.

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