Programmatic Account Manager

WPP Media; Greater London; On-site; GBP 50,000 - 75,000; Full time

Benefits offered by this job

Medical insurance

Pension plan

Vision insurance

Dental insurance

Paid time off

Partner discounts

Job summary

Mindshare UK, part of WPP Media, is seeking a Programmatic Account Manager to lead programmatic campaigns for UK brands. You will develop and optimize activity across multi‑channel programs and report performance and insights to clients.

Reporting to the Programmatic Account Director, you will collaborate with a 33‑person team, manage testing roadmaps, and translate complex data into clear recommendations that drive KPI success.

Qualifications

• Passionate about programmatic activation and continued excellence.
• Confident with core trading platforms DV360, TTD and Amazon.
• Able to translate technical points to non-technical audiences.
• Analytically minded with aptitude for large data sets to identify insights.
• Able to develop and execute testing roadmaps in programmatic space.
• Excellent communication skills for client/supplier relationships.
• Able to communicate across diverse backgrounds, cultures, and countries.

Responsibilities

• Oversee implementation, management, and daily optimisation of campaigns to achieve client KPIs.
• Create programmatic-first media plans and present rationale to clients.
• Understand products and solutions relevant to clients within the group.
• Develop testing plans and evaluate tests with methodical accuracy.

Skills

Programmatic activation

Data analysis

Client & stakeholder communication

Analytical mindset

Testing roadmaps

Cross-functional collaboration

People management

Tools

DV360

The Trade Desk (TTD)

Amazon Advertising

Flashtalking

DoubleVerify

Job description

Programmatic Account Manager - UK

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world‑class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI‑driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth.

About Mindshare: A Leading WPP Media Brand

Mindshare delivers Good Growth for its clients. As “Growth Architects,” we drive growth that benefits all stakeholders – better for people, planet, and business – by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders.

Role Summary and Impact

We are looking for an Account Manager to join the M&S programmatic team at Mindshare UK, working within the programmatic department of 33 specialists. Reporting to the Programmatic Account Director, you will be integral to achieving client goals by developing and optimizing activity as part of integrated, multi‑channel programmatic campaigns. You will execute best‑in‑class programmatic strategy while developing insightful commentary through data analysis.

Core Values and Culture

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Campaign Management

• Oversight of the implementation, management, and daily optimisation of campaign activity to ensure that you excel in reaching client objectives and KPIs.
• Competently create programmatic‑first media plans designed to achieve specified KPIs, prepare rationale documents and present confidently to clients.
• Understand the products and solutions that could be relevant for clients developed within the group.
• Take ownership of some elements of the testing plans of your clients and suggest innovative ideas for testing, including planning, executing & evaluating tests with methodical accuracy.

Client and Partner Management

• Create programmatic strategy for client portfolio, ensuring strategy is clear and most appropriate to the client’s objectives and KPIs.
• Direct client servicing exposure with regular contact via calls, campaign briefings and presenting performance in detail.
• Complete client reporting and analyse campaign results extracting insight to provide recommendations for future activity.
• Develop strong relationships with media owners and other service providers to select the most appropriate suppliers for campaigns.

People Management

• Work with your line manager to ensure the effective management of more junior team members, ensuring workloads are sufficiently monitored & prioritised to meet deadlines.
• Help train and develop junior team members, leading by example to motivate and encourage those with less experience.

Operational Excellence

• Appropriate use of tools to drive accountability in programmatic buying, operational efficiencies, and actionable business insights, with the scoping of agreed client outputs.
• Ensure financial accuracy, integrating the planning and buying process, and reconciliation of spends, including client terms and programmatic fees, via buying templates and processes.
• Support the day‑to‑day QA process, minimizing errors and ensuring consistent and accurate adherence to process with both local teams and the Global Hub.

Skills & Experience

• Passionate about programmatic activation and driving continued excellence.
• Confidence in core trading platforms, DV360, TTD and Amazon, plus tracking and verification solutions such as Flashtalking and Double Verify.
• Ability to translate technical and complex points to non‑technical audiences and coach others to do the same.
• Analytically minded with an aptitude for handling large data sets to identify trends and actionable insights.
• Ability to develop and execute comprehensive testing roadmaps in the programmatic space – audience, media, creative.
• Excellent communication skills, both verbal and written, essential for building & developing client and supplier relationships.
• Ability to communicate effectively with diverse backgrounds, cultures, and countries.

About You

• Think about how you will interview against competencies and measurable criteria such as leadership, teamwork, problem solving, and dealing with difficult situations.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in‑office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.