Programmatic Account Manager

WPP; Greater London; Hybrid; GBP 40,000 - 70,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Group retirement plans

Paid time off

Employee discounts

Mental health days

Hybrid work

Job summary

WPP Media London is hiring a Programmatic Account Manager to own end-to-end campaign life cycles, from planning and setup to optimization and client reporting. You will work closely with directors and hub teams to deliver performance for high-profile brands.

The role requires passion for programmatic activation, strong communication skills, and experience managing junior staff in a hybrid London setup. A dynamic, data-driven environment awaits.

Qualifications

• Passionate about programmatic activation
• Experience trading programmatic self-serve (DV360, TTD, Amazon)
• Ability to translate technical concepts for non-technical audiences
• Management experience with junior team members
• Analytically minded with ability to identify trends from large data sets
• Ability to design and execute comprehensive testing roadmaps

Responsibilities

• Create innovative Display & Video media plans to achieve KPIs
• Oversee implementation, optimization, and reporting of campaigns
• Develop relationships with media owners, tech partners and suppliers
• Mentor junior team members and lead by example
• Ensure financial accuracy and integrate planning/buying processes
• Collaborate with the Programmatic Account Director and global hubs

Job description

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP’s AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

1702 - Programmatic Account Manager - UK

Role Summary and Impact

We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology. The Wavemaker way is globally consistent. Fuelled by the world’s most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales.Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We do our best work for brave brands and people who want to be challenged to go further and faster. We know it’s not easy, but if it’s in you, we will get it out of you.Our 7,600 people across 90 markets provoke growth for some of the world’s leading brands and businesses. Our attitude of Positive Provocation is enabled by:

• Deep knowledge we have of our clients’ business
• Confidence to challenge what’s gone before
• The support to go further than we thought possible

The Team:

We are a team of 20+ people working on a mixture of exciting clients that include Audible, Danone, Colgate and Nationwide. The team are based at Wavemakers’ office at in London UK. We’ve won some exciting pieces of business this year and we are looking to grow our display team with a focus on our programmatic self-serve practice.

The Role:

The Programmatic Account Manager will be responsible for the full campaign life cycle; in channel planning, managing set up, optimizing campaigns, ensuring delivery to Wavemaker standards, and ending in reporting the results directly to the client. We have a selection of brand uplift focused clients and those who are more focused on driving a quality website traffic and a direct sale. Managing the execution of managed IO and self-serve programmatic media activity, you will work closely with both the Programmatic Account Director and your Programmatic Account Executive (& in some cases the global hub teams).

Key Responsibilities:

Campaign Management

• Competently create innovative Display & Video media plans designed to achieve specified KPIs
• Oversight of the implementation, management, and daily optimisation of campaign activity. To ensure that you excel in reaching your client objectives and KPIs
• Understand the products and solutions that could be relevant for clients that have been developed within the group.
• Take ownership of the testing plans of your clients and suggest innovative ideas for testing, including planning, executing & evaluating tests with methodical accuracy
• Develop understanding of wider digital media mix to understand the role of display within it

Client and Partner Management

• Direct client servicing exposure with regular contact via weekly calls, campaign briefings and presenting performance in detail
• Complete client reporting and analyse campaign results extracting insight to provide recommendations for future activity
• Develop strong relationships with media owners, tech partners and other service providers to select the most appropriate suppliers for campaigns.

People Management

• Working with your line manager to ensure the effective management of more junior team members and your direct reports in Delhi, ensuring workloads are sufficiently monitored & prioritized to ensure deadlines are met.
• Working with line manager and team leadership to help train and develop junior team members. Leading by example to motivate and encourage those with less experience.
• Strong working relationships with key stakeholders within the agency e.g., Ad operations team
• Be an active member of the display team community, presenting in department meetings, sharing learnings, and participating in Sprints to drive the collective knowledge base forward.

Operational Excellence

• The appropriate use of tools to drive accountability in programmatic buying, operational efficiencies, and actionable business insights, with the scoping of agreed client outputs.
• Ensure financial accuracy, integrating the planning and buying process and reconciliation of spends, via buying templates and processes.
• Support on the day-to-day QA process, minimizing errors and ensuring consistent and accurate adherence to process with both teams locally and in the Global Hub

Skills & Experience

• Passionate about programmatic activation and driving continued excellence/innovation.
• Nice to have experience trading programmatic self-serve within core trading platforms, DV360, TTD and Amazon.
• Ability to translate technical and complex points to non-technical audiences and coach others to do the same.
• Management experience, teaching and developing a more junior team member
• Analytically minded with an aptitude for handling large data sets to identify trends and actionable insights
• Ability to develop and execute comprehensive testing roadmaps– audience, media, creative
• Excellent communication skills, both verbal and written, will be particularly important in building & developing stakeholder relationships; internal, client and supplier
• Ability to communicate effectively with people from all diverse backgrounds, cultures, countries.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment toBe Extraordinary, investing in our employees to inspire transformational creativity. We alsoLead Optimistically,firmly believingin andChampioning Growth and Developmentfor every individual. This commitment allows WPP Media employees toleveragethe extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at thecutting edgeof marketing and advertising.

WeCreate an Open environmentbuilt on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office eventsshowcasingteam wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens whenwe’rtogether, fostering creativity, collaboration, and connection in this open and supportive environment.That’swhywe’veadopted a hybrid approach, with teams in the office around four days a week. If yourequireaccommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.

Please note this is a UK based role and requires individuals to have the right to work in this location

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

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