Product Training Specialist

ABL Recruitment; Birmingham; On-site; GBP 42,000 - 62,000; Full time

Job summary

ABL Recruitment supports a premier automotive client in the UK and seeks an Automotive Technical Trainer to empower dealership staff with in-depth product knowledge and experiential sales techniques.

The role combines classroom training, dealership coaching and occasional field visits, with extensive UK travel and collaboration with Senior management across Sales and Marketing.

Qualifications

• Experience training dealership staff, ideally for an OEM or franchised dealer group.
• Willing to travel extensively around the UK.
• Experience with digital learning platforms and content creation tools (LMS, Articulate, MS Office).

Responsibilities

• Deliver in-person classroom training at the Technical/R&D Center and via webinars.
• Attend dealer launch events and coach dealers on product knowledge.
• Create e-learning content and write new training programmes.
• Explain sales processes to dealers and discuss mystery shopping feedback.
• Collaborate with Dealer Principals, Sales Managers, and Marketing teams.

Skills

Training delivery

Public speaking

Customer coaching

LMS

Articulate

MS Office

Tools

LMS

Articulate

MS Office

Job description

This is a NEW position within one of the UK’s strongest performing automotive manufacturers at the minute. As this manufacturer increases their sales, grows their dealer network and brings in new product lines, they’re looking for a talented trainer to train up new and existing dealers on the current product lineup.

With all the change happening in the automotive industry, now is the time to get in well with one of the UK’s best sellers in the industry. This is a new role, identified as an urgent need for the client, so they will be looking for self-starters, ready to get out there and start working with the dealer network.

TITLE: AUTOMOTIVE Technical Trainer

LOCATION: West Midlands Based (With infrequent travel to different sites)

Visa Sponsorship? Not Provided

Start Date: ASAP

The opportunity : This role is stunning and one in which you will be a specialist trainer teaching dealership staff everything they need to know about this manufacturer’s product line. This will involve ensuring dealers know the product top to bottom, and how to present the technology, handle customer concerns as well - making the sales process experiential so that the customer service scores highly. The role combines classroom training, dealership coaching and occasional field visits.

The role:

• Attending dealer launch events
• Delivering in person classroom training at the Technical / R&D Center as well as virtual webinars
• Undertaking mystery shopping follow-ups to training
• As the expert on this car, dealers will look to you for guidance
• You will work closely with Dealer Principals, Sales Managers, Sales Executives, Regional Sales Managers and Marketing teams
• Delivery of in person (or remote) Product training, using role play
• Explaining the sales process to the dealers
• Creating e-learning content, and tailoring coaching for dealerships that need additional support.
• Writing new training programmes
• Discuss mystery shopping feedback

REQUIREMENTS

• Happy to travel extensively around the UK
• Previous experience training dealership staff, ideally for an OEM (manufacturer) or a franchised dealer group
• Experience using digital learning platforms and content creation tools (e.g., LMS, Articulate, MS Office)