Product storytelling lead

Parcks Inc.; Brighton; Remote; GBP 70,000 - 100,000; Full time

Benefits offered by this job

Equity stake

Relocation to Brighton

Bonus potential

Job summary

Parcks Inc. is seeking a Product Storytelling Lead to steward the narrative for our products across the website and all communications. You will ensure every sketch, prototype, and final device carries meaning and a rebellious spirit.

You will translate design details into compelling storylines, bridging artistry and market appeal. Collaborate with designers, engineers and marketers to harmonize form and message, guiding launch narratives and visuals that energize our community.

Qualifications

• 7+ years in product storytelling, design communication, or creative direction.
• Mastery of visual and written language to distill rebellion into words and images.
• Strong portfolio of storytelling that has inspired change or challenged norms.
• Experience working with designers, engineers and marketers to merge craft and narrative.
• Comfort with both strategic vision and hands-on creation.

Responsibilities

• Define and deliver the narrative spine of every product showcased on the website.
• Build the visual and verbal language that guides design and resonates with the world.
• Protect the story across all phases, from DEM sketch to final launch.
• Elevate the company identity into a movement through storytelling.
• Create moodboards, manifestos, story decks, and visual frameworks aligning design intent with narrative power.
• Write and refine product legends that inspire crew and users.

Skills

Product storytelling

Design communication

Creative direction

Storytelling for electronics

Motion design

Tools

Storyboarding

Visual language

Job description

Every revolution needs a voice. Every legend needs a storyteller. At Parcks, the crew of the Umbrella — 傘の一味 (Kasa no ichimi) we don't just build machines, we craft tools that fight against conformity, symbols of defiance, beauty, and human sovereignty. Your words, your images, your narratives will be the sails that carry our creations across the world. Steel, silicon, and circuits are only raw material until a story breathes through them. If you can make people feel the spirit of rebellion in a single sentence, then your place is here, at the heart of our crew of outlaws.

As the Product Storytelling Lead, you will be the keeper of Parcks products narrative on the website and every Parcks communication channels. You will craft and protect the story of our products, ensuring that every sketch, every prototype, every final device carries not just function, but meaning. You will be the bridge between design and soul, translating detail-obsessed artistry into visions people can believe in.

You will design not only what our products do, but what they mean. Your work will begin in the shadows of early sketches, when forms are still fluid and ideas half-born, and carry through to the roar of a product launch, when the world finally sees the machine for the first time. In every phase, you will ensure that the narrative survives — unbroken, uncompromised.

You will:

Translate our ethos into stories that resonate with the community

Protect the symbolic dimension of Parcks products, so they emerge not as gadgets, but as manifestos in steel.

Serve as a bridge between artistry- engineering and marketting, ensuring every screw, every curve, every pixel contributes to the greater story for ourr community.

Give designers, engineers and marketing managers the clarity of a shared message to align their craft.

Rally the crew with visions that inspire loyalty, courage, and pride.

Your work will guide DEM designers, inspire Integration engineers, and rally the crew around a shared destiny: machines that are not commodities but symbols of freedom.

Key
responsibilities

• Define and deliver the narrative spine of every products showcased on the website.
• Build the visual and verbal language that guides design and resonates with the world.
• Protect the story across all phases, ensuring it survives from DEM sketch to final launch.
• Elevate our pirate identity into a movement through storytelling.
• Create moodboards, manifestos, story decks, and visual frameworks that align design intent with symbolic power.
• Write and refine product legends that inspire both crew and users. Words that move, inspire, and endure.
• Collaborate with Industrial Designers, CDO Integration Engineers and marketers to make story and form inseparable.
• Lead storytelling reviews during concept, prototype, and pre-launch stages.
• Deliver launch narratives and visuals that bring our rebellion to life.
• 7+ years in product storytelling, design communication, or creative direction.
• Mastery of visual and written language — able to distil rebellion into words and images that move hearts.
• Strong portfolio of storytelling that has inspired change or challenged norms.
• Experience working with designers, engineers and marketers to merge craft and narrative.
• Comfort with both strategic vision and hands-on creation.
• Fluency in creating narratives that transcend markets and touch culture.
• Knowledge of Consumer electronics storytelling traditions and aesthetics.
• Motion design, filmmaking, or multimedia storytelling skills.
• Proven record of projects that defied convention to tell a bolder truth.

Tools &
Technologies

• Daily collaboration with CDO and DEM designers to align form with narrative.
• Weekly story syncs across DEM teams.
• Story checkpoints embedded in design critique loops and prototype reviews.
• Handover storytelling kits to Integration & Validation teams to safeguard narrative intent through engineering and testing.

Duration &
Time Commitment

Full-time. Long-term role

• Bonus potential + equity stake.
• Relocation to Brighton,UK.
• The freedom and responsibility to give voice to the most rebellious machines in the world.