Product Marketing Specialist

JR United Kingdom; High Wycombe; Remote; GBP 40,000 - 60,000; Full time

Job summary

A high-growth SaaS vendor in the Finance and ERP space is seeking a Product Marketing Specialist to enhance how its platform addresses the needs of CFOs. This fully remote role offers the chance to impact the organization significantly, developing strategic messaging and leading go-to-market strategies.

Qualifications

• Minimum 2 years' experience in a Product Marketing role within a SaaS business.
• Strong understanding of ERP or Finance software.
• Proven ability to create compelling messaging frameworks.

Responsibilities

• Develop and own the product positioning and messaging.
• Build and maintain sales enablement materials.
• Lead product launches and coordinate messaging.

Skills

Communication

Marketing

Storytelling

Job description

Social network you want to login/join with:

Product Marketing Specialist, high wycombe

col-narrow-left

Client:

Location:

high wycombe, United Kingdom

Job Category:

Other

-

EU work permit required:

Yes

col-narrow-right

Job Views:

2

Posted:

24.06.2025

Expiry Date:

08.08.2025

col-wide

Job Description:

Job Title: Product Marketing Specialist

Location: Fully Remote (UK-based)

Company Overview

A high-growth SaaS vendor in the Finance and ERP space is seeking a Product Marketing Specialist to help elevate how its platform is positioned to the Office of the CFO. The business provides modern financial solutions that empower mid-market and enterprise Finance teams to streamline operations, ensure compliance, and gain real-time insights.

With strong momentum in the market and ambitious growth plans, the business is investing in its go-to-market function and is looking for a commercially minded marketer to lead the charge on messaging, enablement, and product storytelling.

Product Marketing Specialist - Role Overview

The Product Marketing Specialist will be responsible for defining and executing the messaging, positioning, and go-to-market strategy for the platform. Working closely with Product, Sales, and wider Marketing teams, the successful candidate will develop high-impact content and tools that clearly communicate the value of the platform to CFOs, Finance Directors, and Financial Controllers.

This is a fully remote role, offering flexibility, autonomy, and the opportunity to make a measurable impact within a scale-up environment.

Product Marketing Specialist - Key Responsibilities

• Develop and own the product positioning, messaging, and value proposition tailored to Finance buyers.
• Build and maintain sales enablement materials including pitch decks, battlecards, solution briefs, and product guides.
• Collaborate with Product, Sales, and Customer teams to gather insights and inform go-to-market strategies.
• Lead product and feature launches, coordinating messaging, internal enablement, and marketing assets.
• Conduct competitor and market analysis to support differentiation and influence roadmap positioning.
• Create product-focused content that supports awareness, demand generation, and sales conversion efforts.
• Work closely with the Head of Marketing to align on campaign messaging and asset creation.

Product Marketing Specialist - Skills & Experience Required

• Minimum 2 years' experience in a Product Marketing role within a SaaS business.
• Strong understanding of ERP or Finance software and the needs of the Office of the CFO.
• Proven ability to create compelling messaging frameworks and enablement assets.
• Confident working cross-functionally with Product, Sales, and Marketing teams.
• Excellent communication, writing, and storytelling skills.