Product Marketing Manager, Small and Medium Business Group, EMEA

Meta; London; On-site; GBP 70,000 - 90,000; Full time

Job summary

Meta is looking for a Product Marketing Manager to enhance the adoption of advertising solutions across its platforms in EMEA. The role involves strategic planning, stakeholder management, and representing market needs to global teams. Ideal candidates will have extensive experience in product marketing and strong analytical skills.

Qualifications

• 8+ years of experience in product marketing or advertising.
• Experience in project management and executing marketing strategies.
• Fluency in English.

Responsibilities

• Drive product growth and adoption for small and medium advertisers.
• Manage relationships with executives and cross-functional teams.
• Plan and execute local go-to-market strategies.

Skills

Data Analytics

Problem Solving

Communication

Project Management

Collaboration

Education

Bachelor’s degree

Job description

Meta seeks a Product Marketing Manager to drive adoption and growth of advertising solutions for customers across Facebook, Instagram, WhatsApp, and future applications within EMEA's Small and Medium Business Group. The role is part of our International Marketing, Product Marketing Manager team, whose mission is to accelerate product and business growth through market and audience expertise. We serve as the voice of the product in international markets and the voice of international markets in product development.

Responsibilities:

1. Be the product go-to-market expert for priority ad products, owning product growth and adoption for small and medium advertisers across EMEA.
2. Drive business performance and adoption goals by managing relationships with executives and partnering with regional sales leadership and cross-functional teams.
3. Navigate internal and external stakeholders to influence, align, and execute strategies across the EMEA SMB segment.
4. Plan and execute local go-to-market strategies, including product trainings, client segmentation, positioning, and narratives to drive business outcomes.
5. Represent the voice of the market to global product teams, synthesizing market opportunities with data and communicating customer feedback to influence product strategy.

Minimum Qualifications:

1. 8+ years of experience in product marketing, advertising, measurement, or business/sales operations.
2. Experience in project management, developing and executing marketing strategies at strategic and tactical levels.
3. Proficiency in data analytics and visualization.
4. Strong prioritization, problem-solving, and independent execution skills.
5. Experience working in fast-paced, ambiguous environments, with the ability to adapt and escalate issues early.
6. Proven ability to collaborate and influence cross-functional teams.
7. Experience conducting market research, building business cases, and influencing product decisions based on data.
8. Fluency in English.
9. Excellent communication and interpersonal skills.
10. Bachelor’s degree or higher.

About Meta: Meta builds technologies that help people connect, find communities, and grow businesses. From Facebook to Messenger, Instagram, and WhatsApp, Meta empowers billions worldwide. We are also moving towards immersive experiences like augmented and virtual reality to shape the next evolution of social technology. Careers at Meta offer opportunities to help shape a future beyond current digital connections.

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed reflect only base pay and do not include bonuses, equity, or incentives. Meta also offers benefits. Learn more about benefits at Meta.