Product Marketing Manager, Small and Medium Business Group, EMEA

Meta; London; On-site; GBP 70,000 - 90,000; Full time

Job summary

A leading technology company is seeking a Product Marketing Manager for its Small and Medium Business Group in EMEA. This role involves driving product growth and adoption, collaborating with cross-functional teams, and influencing product strategies based on market insights. The ideal candidate will have extensive experience in product marketing, strong analytical skills, and a proven track record of successful project management.

Qualifications

• 8+ years of professional experience in product marketing or advertising.
• Fluency in data analytics and data visualization.
• Experience in project management and executing marketing strategies.

Responsibilities

• Drive adoption and growth of advertising solutions for SMBs across EMEA.
• Manage executive relationships and partner with regional sales leadership.
• Act as the voice of the market to global product teams.

Skills

Data Analytics

Problem Solving

Communication

Education

Bachelor's Degree

Job description

Product Marketing Manager, Small and Medium Business Group, EMEA

Dublin, Ireland • London, UK • Full Time

Meta seeks a Product Marketing Manager to drive adoption and growth of advertising solutions for customers across Facebook, Instagram, Whatsapp and future applications and service across EMEA's Small and Medium Business Group. The role is part of our International Marketing, Product Marketing Manager team whose mission is to accelerate product and business growth through market and audience expertise. We are the voice of product in International Markets and the voice of International Markets in Product.As an Audience PMM, you will be responsible for bringing in market insights, influencing product strategies, driving holistic go-to-market strategies to drive awareness, adoption and growth of our ad products across the markets. You will work with the Small and Medium Business Group (SMBG), Sales, and cross functional teams to ensure all efforts are aligned from inception to launch and beyond — and communicated clearly and with empathy to all key stakeholders.

Product Marketing Manager, Small and Medium Business Group, EMEA Responsibilities

Be the product go-to-market expert across our priority ad products, and own product growth and adoption for our small and medium advertisers across EMEA

Strategically drive business performance and adoption goals, by managing executive level relationships as well as partnering with regional sales leadership and other cross-functional teams

Independently navigate a variety of internal and external stakeholders to influence, align, and drive execution across the EMEA market covering the SMB segment of advertisers

Plan and execute against local go-to-market strategies which include delivering product trainings, client segmentation lists, product positioning and narratives through the lens of Advertisers to drive business outcomes

Act as the voice of the market to global product teams. Collaborate with in-market Sales teams to synthesize market opportunities backed with data, and communicate customer problems and feedback, to influence product strategy and roadmaps

Minimum Qualifications

8+ years of professional experience in product marketing, advertising, measurement, or business/sales operations

Project management experiences, with experience developing and executing marketing strategy - strategic and tactical levels

Fluency in data analytics and data visualization

Experience in prioritization, problem solving and independent execution

Experience working in a fast-paced, ambiguous environment, with the experience to adapt, spot issues early, and escalate

Track record of collaborating well and influencing cross-functional teams

Commercial and data-driven experiences with experience conducting market research and analysis, building business cases to influence product management decisions

Fluency in English

Communication and interpersonal experiences

Bachelor’s degree or higher

About Meta

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here .

Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form .

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Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here .

Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form .