Product Marketing Manager, Prime Video Channels

Amazon; London; On-site; GBP 45,000 - 70,000; Full time

Job summary

Amazon is seeking a Product Marketing Manager for Prime Video Channels to enhance subscriber growth across Europe. The role involves defining marketing strategies, executing campaigns, and analyzing performance metrics, requiring strong cross-functional collaboration and data-driven decision-making.

Qualifications

• Experience with Excel or Tableau for data manipulation.
• Proven track record of executing marketing campaigns.
• Ability to analyze performance metrics and drive improvements.

Responsibilities

• Define marketing strategies for Prime Video Channels.
• Collaborate with product teams on roadmaps and launches.
• Analyze performance KPIs to optimize marketing initiatives.

Skills

Data manipulation

Marketing performance measurement

Cross-functional program execution

Tools

Excel

Tableau

Job description

DESCRIPTION

* This is a 12 Months FTC Opportunity *

Prime Video is shaping the future of entertainment. Our mission is to build the most loved and talked about premium entertainment video service. We offer award-winning original programming such as Jack Ryan and The Boys, and provide customers with add-on subscriptions to Channels like Max and Paramount+, options to rent or buy the latest titles, and live sports streaming, all within one app. Our multi-dimensional experience allows subscribers to immerse themselves in their fandom—reading books, listening to soundtracks, buying costumes, replaying live sports, and more. With support from a passionate, diverse global team and the connection to the Amazon family of brands, Prime Video is a place where creators and makers can build their future. And we're just getting started.

Prime Video is seeking a Product Marketing Manager for Prime Video Channels, a service that allows Prime members to add subscriptions like Paramount+, DAZN, Max, Discovery+, and more, without cable. Available in 10 European countries—including the UK, Germany, France, Italy, Spain, Netherlands, Belgium, Sweden, and Poland—Prime Video Channels is transforming TV and entertainment consumption. To support this vision, we are looking for a Product Marketing Manager to join the Prime Video Channels Marketing team. This role involves defining how to market content on the Prime Video app and driving subscriber growth across our expanding service of channels in the EU. Responsibilities include collaborating with product teams on product roadmaps, creating go-to-market strategies for product launches, managing marketing tests and plans that drive business growth, and analyzing performance KPIs to scale successful initiatives and optimize ongoing performance. The ideal candidate will have a proven track record of delivering results independently, identifying and addressing gaps to goals, and working cross-functionally to ensure successful execution.

BASIC QUALIFICATIONS

• Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables)
• Experience building, executing, and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience managing and measuring marketing performance across various channels
• Experience using data and metrics to evaluate impact and identify improvements

PREFERRED QUALIFICATIONS

• Experience managing external partners to develop marketing programs
• Experience presenting ideas to various organizational levels to gain support for initiatives

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