Product Marketing Manager, Prime Video Channels

Amazon; London; On-site; GBP 45,000 - 70,000; Full time

Job summary

Amazon is seeking a Product Marketing Manager for Prime Video Channels in London. This role involves defining marketing strategies, collaborating with product teams, and analyzing performance metrics to drive subscriber growth. Ideal candidates will have experience in managing marketing campaigns and using data to measure impact.

Qualifications

• Experience with Excel or Tableau for data manipulation.
• Proven track record in managing marketing campaigns from concept to completion.
• Ability to measure and analyze marketing performance.

Responsibilities

• Define marketing strategies for Prime Video Channels.
• Collaborate with product teams and create go-to-market strategies.
• Analyze performance KPIs to optimize marketing efforts.

Skills

Data manipulation

Marketing performance measurement

Cross-functional program management

Excel

Tableau

Job description

Job ID: 2987016 | Amazon Digital UK Limited

Prime Video is shaping the future of entertainment. Our mission is to build the most loved and talked about premium entertainment video service. Not only are we a one-stop hub for award-winning original programming such as Jack Ryan and The Boys, we also offer customers the ability to add-on subscriptions to Channels like Max and Paramount+, rent or buy the latest titles, and stream live sports like the Champions League Final, all in one app. Additionally, our multi-dimensional experience allows subscribers to fully immerse themselves in their fandom: to read the book, to listen to the soundtrack, to buy the costume, to replay live sports in real time, and more. And that breadth and connection to the Amazon family of brands, along with the support of a passionate and diverse global team, makes Prime Video a company where creators and makers of all kinds can build their future. And we're just getting started.

Prime Video is seeking a product marketer for Prime Video Channels, the service that lets Prime members add-on subscriptions like Paramount+, DAZN, Max, Discovery+ and more, all with no cable subscription necessary. Prime Video Channels is live in 10 countries in Europe, including UK, Germany, France, Italy, Spain, Netherlands, Belgium, Sweden and Poland and is changing the way people watch TV and enjoy entertainment. To help us achieve this vision, we are looking for a Product Marketing Manager to join the Prime Video Channels Marketing team. In this role, you would be responsible for defining how to market our content on the Prime Video app and drive subscriber growth across our large and growing service of channels across EU. You will be expected to (1) collaborate with product teams to inform product roadmaps, and create and deliver product launch go to market strategies; (2) own marketing tests and plans which drive business growth, and (3) to dive deep into performance KPIs for scaling wins and optimizing performance ongoing. Lastly, you will have a proven track record for driving results, working autonomously to identify and resolve gaps to goals and have experience working cross-functionally to deliver.

BASIC QUALIFICATIONS

- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience managing and measuring marketing performance in various channels
- Experience using data and metrics to measure impact and determine improvements

PREFERRED QUALIFICATIONS

- Experience managing external partners to develop marketing programs
- Experience presenting ideas to various levels of an organization to gain support for initiatives

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Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

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Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.