Product Marketing Manager, Payments Acceptance and Experience

ENGINEERINGUK; London; On-site; GBP 50,000 - 80,000; Full time

Job summary

Join a dynamic and innovative team as a Product Marketing Manager, where you'll be at the forefront of enhancing customer experiences across Europe. This exciting role involves creating and executing impactful marketing campaigns for payment methods, leveraging both analytical and creative skills. You'll collaborate with multiple teams to drive customer engagement and optimize marketing strategies based on data-driven insights. If you're passionate about marketing and eager to make a significant impact in a vibrant environment, this is the perfect opportunity for you.

Qualifications

• Proven experience in marketing with a focus on customer acquisition.
• Strong analytical skills to measure campaign performance.

Responsibilities

• Lead customer acquisition campaigns for payment methods across Europe.
• Analyze performance metrics to inform marketing strategies.

Skills

Marketing Strategy

Data Analysis

Customer Acquisition

Campaign Management

Digital Advertising

Education

Bachelor's Degree in Marketing or related field

Tools

Excel

Tableau

HTML

XML

Job description

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Product Marketing Manager, Payments Acceptance and Experience

View more categories View less categories Sector Marketing, Advertising and PR Role Manager Contract Type Permanent Hours Full Time

DESCRIPTION

This role is open to be in London, Luxembourg, Munich, Paris, or Madrid.

Are you looking for a role that leverages both your analytical and creative abilities? A growing team of enthusiastic marketers who work hard but have even more fun? Look no further! Payments Acceptance and Experience (PAE) is seeking an experienced Product Marketing Manager to drive awareness of new payment experiences and engagement with customers across EU. This role will be responsible for standing up new acquisition marketing programs, testing frequently, manage acquisition marketing budgets and prioritizing initiatives and investments to scale acquisition.

The ideal candidate is a passionate marketer who has a track record of achieving (and measuring) great results through owned (and operated) plus third party partnerships and campaigns. The marketing manager should be highly organized, able to work closely with multiple internal teams and external Payment Partners. The individual will be responsible for campaign development and localization across Amazon's retail websites pan-Europe, targeting segmentation, execution and post-mortems of marketing initiatives. They will be tasked with constantly testing new ideas and concepts, gleaning insights from what worked (or didn't), and leveraging opportunities to scale the program based on results.

Your focus will be to:
- Create and execute customer acquisition campaigns for payment methods (existing and new launches) and maintain superior customer experiences through rich content and navigation across Amazon.
- Create targeted messages and customer communications based on the key value propositions and use cases of our content and target audiences
- Develop testing plans (copy, ads, landing pages) for continuous performance improvement and optimization of the campaigns.
- Pull and report on performance metrics of site content to inform strategies for enhancements
- Analyse and report on customer experience learnings and key customer behaviour

Key job responsibilities
- Own and execute marketing campaigns and maintain superior customer experiences through rich content and navigation across Amazon.
- Develop testing plans (copy, ads, landing pages) for continuous performance improvement and optimization of the campaigns.
- Pull and report on performance metrics of site content to inform strategies for enhancements
- Develop formalized documentation, processes and procedures, and A/B testing strategies.

BASIC QUALIFICATIONS

- Experience in professional non-internship marketing
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience using data and metrics to measure impact and determine improvements
- Experience with onsite marketing, lifecycle marketing and digital advertising

PREFERRED QUALIFICATIONS

- Knowledge of HTML, XML, and Excel

Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice (https://www.amazon.jobs/en/privacy_page) to know more about how we collect, use and transfer the personal data of our candidates.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.

Company

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