Product Marketing Manager — Media Tech & Broadcast Solutions

Grass Valley; Basingstoke; On-site; GBP 65,000 - 90,000; Full time

Job summary

Grass Valley is seeking a Product Marketing Manager to turn complex technology into clear, compelling stories that resonate with customers. This role sits at the intersection of product, sales and marketing, developing positioning, messaging and campaigns that show what Grass Valley's products make possible.

You'll translate customer needs into differentiated market approaches, partner with Product Management and regional teams to drive launches and demand, and ensure messaging across the

Qualifications

• Experience in product marketing for media technology or related field.
• Ability to simplify complex technical concepts without losing value.
• Strong written and verbal communication skills.

Responsibilities

• Translate complex technologies, products and workflows into clear, customer-focused positioning and messaging.
• Understand how Grass Valley products fit within our broader portfolio and turn that alignment into cohesive solution stories.
• Develop product marketing strategies, campaigns and go-to-market recommendations.
• Partner closely with Product Management to understand roadmaps, customer needs, competitive positioning and market opportunities.
• Work with Marketing, Sales and regional teams to develop campaigns that generate awareness, engagement and demand.
• Create messaging and content for product launches, digital campaigns, events, presentations, sales enablement and customer communications.
• Identify opportunities to move conversations beyond individual product features toward customer outcomes and complete workflows.
• Develop competitive positioning that clearly communicates Grass Valley's differentiation.
• Help ensure consistent messaging across products, solutions and customer touchpoints.
• Work with customers and partners to identify compelling use cases, proof points and stories.

Skills

Product marketing

Storytelling

Strategic thinking

Writing & presentation

Cross-functional collaboration

Customer-centric marketing

Job description

Grass Valley is seeking a Product Marketing Manager to turn complex technology into clear, compelling stories that resonate with customers. This role sits at the intersection of product, sales and marketing, developing positioning, messaging and campaigns that show what Grass Valley's products make possible.

You'll translate customer needs into differentiated market approaches, partner with Product Management and regional teams to drive launches and demand, and ensure messaging across the