Product Marketing Manager — Live Ops & Partnerships

2K Games, Inc.; Greater London; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

2K Games, Inc. is seeking a Manager, Product Marketing to drive data-driven marketing strategies for PGA TOUR 2K. You will lead end-to-end campaigns, shape product messaging, and oversee in-game promotions across live services to engage players and grow revenue.

You will collaborate with internal partners and licensing teams to ensure authentic brand experiences, while championing player insights and analytics to optimize campaigns in a fast-paced environment.

Qualifications

• Proven experience in product marketing within gaming or digital entertainment.
• Experience managing live-service campaigns and lifecycle marketing.
• Ability to measure and report marketing performance across channels.
• Strong data-driven mindset to inform decisions across campaigns.
• Ability to collaborate with internal and external partners.

Responsibilities

• Manage end-to-end marketing campaigns across the live-service lifecycle.
• Represent player needs through insights, analytics, and in-game testing.
• Own in-game lifecycle messaging and offer constructs to optimize player experience.
• Lead high-profile brand partnerships and promotional activations in collaboration with partnerships teams.
• Build trusted relationships across business units to ensure smooth global campaigns.

Skills

Product marketing

Live-service campaigns

Lifecycle marketing

Data-driven decision making

Cross-functional collaboration

Job description

2K Games, Inc. is seeking a Manager, Product Marketing to drive data-driven marketing strategies for PGA TOUR 2K. You will lead end-to-end campaigns, shape product messaging, and oversee in-game promotions across live services to engage players and grow revenue.

You will collaborate with internal partners and licensing teams to ensure authentic brand experiences, while championing player insights and analytics to optimize campaigns in a fast-paced environment.