Product Marketing Manager: GTM & Launch Strategy

Fairygodboss; Greater London; On-site; GBP 70,000 - 90,000; Full time

Job summary

J.P. Morgan is seeking a product marketing professional to drive go‑to‑market plans and translate customer insights into messaging, content, and activation across product, growth, and operations. This role suits someone analytical, a strong communicator, and eager to learn the full spectrum of product marketing within banking.

Curiosity and agility are essential in a fast‑moving, hyper‑collaborative environment aimed at delivering the best product experience to a growing customer base worldwide.

Qualifications

• Bachelor's degree in marketing or communications, or related field.
• Experience in product marketing, growth marketing, product management, or analytical/communications role.
• Strong stakeholder management, project management and organizational skills.
• Ability to translate complex ideas into digestible concepts.
• Experience with crafting GTM/launch plans.
• Analytical mindset with ability to interpret metrics and cohort data; proficient with spreadsheets.
• Comfortable with change in fast-growth environments.

Responsibilities

• Help build and maintain product documentation/product one-pagers including market analysis and messaging guidelines.
• Support feature and product launches with timelines, enablement, asset briefing and cross-functional coordination.
• Track performance of product launches and campaigns; work with growth on experimentation and funnel optimization.
• Keep deliverables on track with clear owners and timelines.

Skills

Product marketing

Growth marketing

Product management

Stakeholder management

Project management

GTM planning

Analytical mindset

Communication

A/B testing

Change management

Education

Bachelor's degree in Marketing or Communications

Tools

Spreadsheets

Job description

J.P. Morgan is seeking a product marketing professional to drive go‑to‑market plans and translate customer insights into messaging, content, and activation across product, growth, and operations. This role suits someone analytical, a strong communicator, and eager to learn the full spectrum of product marketing within banking.

Curiosity and agility are essential in a fast‑moving, hyper‑collaborative environment aimed at delivering the best product experience to a growing customer base worldwide.