Product Marketing Manager

TN United Kingdom; Waltham Cross; On-site; GBP 50,000 - 80,000; Full time

Job summary

A leading company in the fintech sector is seeking a Product Marketing Manager to oversee the marketing strategy for their spot trading platform and crypto card product. This role involves crafting compelling narratives, collaborating with cross-functional teams, and driving user adoption through data-driven campaigns. The ideal candidate will have a strong background in product marketing within high-growth tech startups, particularly in fintech or crypto, with excellent communication skills and an analytical mindset.

Qualifications

• 3–5 years of experience in product marketing, ideally in fintech or crypto.
• Proven success launching B2C financial products.
• Strong understanding of crypto trading and payment card ecosystems.

Responsibilities

• Own the product marketing roadmap for spot trading and crypto card verticals.
• Craft messaging and value propositions that differentiate in the market.
• Lead GTM planning for product launches.

Skills

Communication

Analytical mindset

Collaboration

Job description

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Product Marketing Manager, Waltham Cross

Client: Crypto.com

Location: Waltham Cross, United Kingdom

Job Category: Other

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EU work permit required: Yes

Job Reference: d369f2498515

Job Views: 3

Posted: 19.05.2025

Expiry Date: 03.07.2025

Job Description:

As Product Marketing Manager, you’ll own the positioning, GTM strategy, and lifecycle marketing for our spot trading platform and crypto card product. You will be the voice of the customer, building bridges between the product, growth, and creative teams to craft compelling narratives and data-driven campaigns that drive adoption, retention, and trust. Think of this role as a hybrid between the strategic mindset of a product lead and the creative intuition of a storyteller.

Responsibilities:

1. Own the product marketing roadmap for spot trading and crypto card verticals
2. Craft compelling messaging and value propositions that differentiate us in a crowded market
3. Define and refine user personas, use cases, and customer journeys
4. Lead GTM planning for feature and product launches, coordinating cross-functionally with product, design, comms, and growth
5. Deliver impactful marketing assets across website, email, social, in-app, and video
6. Collaborate with PR, content, and community teams to amplify launches externally
7. Gather and analyze market research, competitive benchmarking, and user feedback to inform strategy
8. Conduct interviews, surveys, and usability tests to uncover insights that improve product and messaging
9. Partner with lifecycle and growth teams to build acquisition and retention campaigns
10. Optimize conversion flows and onboarding journeys through data-backed experimentation
11. Identify opportunities to drive engagement with new features, rewards, and card incentives
12. Define KPIs to measure the success of marketing initiatives
13. Track and report on campaign performance using analytics tools like GA4, Mixpanel, Amplitude, or similar
14. Iterate quickly based on data and feedback

Requirements

• 3–5 years of experience in product marketing, ideally in fintech, crypto, or high-growth tech startups
• Proven success launching and scaling B2C financial products or platforms
• Strong understanding of centralized exchanges, crypto spot trading, and payment card ecosystems
• Excellent communication and copywriting skills—you can simplify complex ideas and tell stories that convert
• Highly collaborative, with experience working cross-functionally in fast-paced environments
• Analytical mindset with proficiency in marketing analytics and user research
• Experience in regulated industries or financial services is a plus
• Bonus: Familiarity with DeFi, Web3 wallets, or community-led growth